• cassandrachan@cassandrachanonline.com

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Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored.

Using browser extensions to automate some of those mundane tasks can help get you back on track. It saves things for you, so you don’t have to remember them, it streamlines your day, and it frees up your time to focus on the creativity that makes you good at what you do.

Buffer
Buffer allows you to connect social media profiles and then share directly from any website. If you do a lot of research for your campaigns and you find yourself saving these articles to share later, Buffer can help you organize them, so you don’t have to create a separate task list or schedule for sharing.

Highlight meaningful text within the article or right click on an image to share the picture directly. Twitter and Facebook connections come with built-in buttons for adding to your queues and scheduling future posts.

Giphy
Twitter and Pinterest now support GIFs, and many other social media sites and messaging services allow you to engage with your contacts using these hilarious online personality enhancements. It’s a lot easier to relate to your audience and convey how you feel through images rather than text.

Using the Giphy extension, you can search for GIFs and copy a shortened URL of any GIF you choose. Communicate with your target market quickly without worrying about copy all of the time.

Instagram for Chrome
If you find yourself always reaching for your phone to scroll through your Instagram feed, interact with your followers, or post a new picture, the Instagram for Chrome browser extension makes it easy to integrate Instagram into your day by keeping it visible while you’re working on other tasks.

You don’t have to keep your phone handy and move away from the computer at all. You can even share images saved on your computer instead of having to transfer it to your phone to share it.

Riffle
Bring relevant insights to your Twitter stream with Riffle. When you click on the Riffle icon or Twitter username of a follower, lead, or influencer, the extension opens a display of user data including social media accounts, statistics, popular hashtags, mentions, URLs, and more. With visible, in-depth data, you can target your marketing to the appropriate audience at all times.

Klout
If you’ve ever wondered how your interactions and popularity measure up across social media platforms, Klout rescues you from calculating it yourself. Klout integrates the score right into your Twitter feed and other channels so that you can see an influence score right next to someone’s username. You can also use Klout to share directly from any website.

Ritetag
I may have saved my favorite for last. Sometimes I feel the effects of hashtag overload. Which hashtags are trending, which ones are people looking at, and which ones are so overused they have people rolling their eyes?

Ritetag analyzes your hashtag use and color codes them by popularity and strength. At a glance, you can see which of your hashtags has proved most useful in your campaigns and then build future campaigns around what works for you.

Take the guesswork out of your social media marketing campaigns by implementing some of the most useful browser extensions into your workflow. You can efficiently manage on-the-go platforms while you’re not going, making it simpler for you to balance your time and get things done. Check out my done-for-you system for more ideas.

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device.

There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of use to your business. If you can conceive of any way your company can put Periscope to use, you should do so. Today.
So why does your small business need to be on Periscope? Let’s take a look at a few reasons.

Market Saturation
Or lack thereof. The market for Periscope isn’t as saturated as other social media behemoths like Facebook, Twitter or Instagram. It’s still in its growing phase, and hopping on board now would go a long way toward getting in ahead of the game.

Many large businesses have yet to make this technology a part of their marketing strategy, leaving plenty of opportunities for small companies to jump in and fill the gaps.

New Followers
A new social media platform means a new follower base. Those that follow you and your business on other social media sites are not necessarily the same ones that are going to follow you on Periscope.

The Periscope market offers a whole new list of bloggers, small business owners, and marketers that weren’t available before joining Periscope. Connecting with this group of followers provides the opportunity to move them over to your other social media platforms as well.

Engage in Real-Time
When it comes to engaging and responding to customers, nothing beats being able to see and react immediately via a live stream. Facebook and Twitter response times are nice, but customers will appreciate the immediacy and personal connection the Periscope provides.

Today’s society seeks instant gratification – we want it now – otherwise, users will move on and find what they want somewhere else. Periscope allows for real-time engagement and gives followers actively involved in the feed the answers they are seeking at the moment.

Showcase Your Business
Periscope provides an opportunity to show off your business and show followers what happens behind the scenes. Customers want authenticity, and what is more authentic than looking directly at your followers as you speak to them live?

You are no longer a faceless brand or company; people get to talk and interact with you, which drives the personal connect aspect of brand loyalty. Natural and organic conversation leads to followers knowing, liking, and trusting you, which leads to future decisions made in your favor.

Untapped Opportunities
Since Periscope is relatively new to the social media marketplace, businesses are still learning how to use the platform to interact with customers. The opportunities are limitless, but most commonly companies will offer live tutorials, product releases, special promotions, or live shows. Use your business to come up with new and creative ways to promote via Periscope.

Build Relationships
Communicating in real-time with followers offers the opportunity to have a more meaningful and involved discussion with someone. It can be fun to fully engage with those that are invested in your company and learn more about one another.

Consider for a moment what Periscope is offering. Through what another method can you pick up your phone, point it at yourself and begin communicating immediately with people from all over the world? If you’re able to do a good enough job of interacting and engaging with your followers, they might just buy what you have to sell. Check out DFY’s lead generation system for more information.

Search Engines’ Local Pages Are a Critical Outlet for Local Businesses

These days, it’s fair to say that more customers than not use search engines on their mobile devices or laptops to find the products and services they want.

That means local businesses need to be on local pages of search engines like Google, Yahoo and Bing. And a very small effort getting these pages set up can yield huge results in the form of new business.

Google Local
Google has the world’s most popular search engine, and buying ads for your business or website through Google’s AdSense program can be expensive. But did you know that you can advertise for free using the search engine’s popular Google Local program?

Google Local is an offshoot of Google Maps, the successful mapping service application. When you search for a location on Google Maps, you have the option of searching for a business, or types of businesses, near that location. When you do, information about relevant area businesses will appear in the left-hand column and little corresponding pinpoints for each business will appear on the map.

With Google Local, getting your business listed on the service is free and simple to do. Just go to Google Local’s website and register your business. It takes just a few moments. Make sure to include a link to your website.

Google Local even lets you post coupons for special offers, deals, and discounts. And your customers can write reviews about your business that will appear anytime somebody hovers over your business name on Google Local. You can even include photos of your business, your employees or your products.

While Google AdSense maybe out of your budget, Google Local isn’t.

Yahoo Local
Yahoo! Local is an online local advertising system that lets you promote your business on the popular Yahoo web pages for free when you use the Basics Listing service.

When you go to Yahoo Local, you can create a business profile by entering information including your business’ name, address and phone numbers, hours of operation, payment methods accepted, and services and products that are available. You can even include a link to your web page.

When users conduct a search for a local business in your niche, your business will be listed along with all of your competitors. Yahoo!

Local offers an enhanced listing service for a small fee, which allows you to include up to ten photos, your company’s tagline, a long description that is searchable by Yahoo! Users and two additional links to other websites you may have.

You also will then be provided with performance reports that give you detailed information about how many people searched for your business, including demographics, geographic locations and other analytics you can use.

Directories such Yahoo! Local is important to local businesses because of people today use websites like Yahoo! to search for the products and services they want in their communities. Web searches have surpassed the Yellow Pages as people’s primary search method.

Bing Local
Bing Local is the new name for the service formerly known as Live Search, Windows Live Search, and MSN Search. It is kind of a combination of Google Local and Yahoo! Local in that it offers the best elements of both services.

Like Google Local, Bing Local is tied to the site’s mapping service, so listings will appear whenever a user conducts a search for businesses of your type while using the map. But Bing Local offers additional free features that you can use to promote your business.

Unlike Yahoo! Local, Bing Local doesn’t charge you a fee to include links to supplemental websites. For example, if you own a restaurant, you can include links to your menus, booking forms or even reviews on sites like tripadvisor.com.

All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to inclusion on their pages, but Bing Local lets you verify by phone or even by the US Mail.

Bing, which is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the near future. Still, in order to get information about your business in front of the most people possible, you should take advantage of the free listing services offered by all three websites.

If you’d like to have access to even more helpful information on search engine traffic, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

3 Easy Tools You Can Use to Build Highly Effective Landing Pages for Your Online Business

Creating effective landing pages is the first step in setting up your sales funnel. Once you can produce high-quality designs that convert quickly, you are ready to take the next step in setting up your Internet marketing business platform.

Get the Facts
How important are landing pages to sales funnels? Consider these statistics: 68% of Business-to-Business (B2B) companies use landing pages to generate new sales leads.

A business that has between 31 to 40 landing pages attract 700% more leads than businesses that have only 1 to 5 landing pages.
Businesses that have more than 40 different landing pages attract 1,200% more leads than those with only 1 to 5 landing pages.

Always Be Landing
Keep in mind that every web page is essentially a landing page. Your web pages are the core of your sales funnel. So when you are building your online business, you need to consider using the following tools and services in order to get the results you want.

Of course, you could just strike out on your own and do it all yourself, using trial and error and trying to push your way up the learning curve. But that is going to take you two to five times longer. And then when you figure out that what you are doing isn’t working, you may have more flexibility, but you will also have less agility than your competitors.

Or you can use existing tools that will do the job for you without the effort, stress or worry. Plus, they can create your better, high-converting landing pages much faster than you probably could do on your own.

Tools for Creating Landing Pages
There are many different websites and other tools you can use that will automatically create landing pages for you. Some are great while others are terrible. Here is a list of three of the best ones.

Instapage
This page builder comes with a free trial offer. After that, it costs about $14/month, depending what you want to use it for.

Instapage is extremely user-friendly and instinctual. It also offers built-in A/B testing. Plus, it can integrate seamlessly with our website domain. Plus it has a WordPress plug-in, which is very helpful if you are using this open source site to build your web pages.

LeadPages
LeadPages has a large selection of pre-made, high-converting templates that you can start using right away. This comes at the cost of not having as much control over the design of your pages. But if they convert and make you money, who cares?!

Another benefit is that LeadPages allows you to roll out new landing pages very quickly. You just plug in your unique copy and go. Like Instapage, LeadPages also uses a WordPress plug-in. Bonus!

Petovera
Here you will find custom-made sales funnel and landing page design services. Petovera produces high-quality custom landing pages rather than pre-made templates.

You tell them what you want and they will tailor your pages for you based on your objectives and brand message. They have an award-winning team of writers who can handle all of your content creation.

Obviously, you have to pay dearly for this service. But if you have more capital than time, it’s often a good investment.

Finding the best tools to help your online business make money is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

3 Reasons Why You Should Consider Writing eBooks as a Business Model

Now is the perfect opportunity to enter the eBook industry for anyone trying to get their feet wet and start making lots of money online for a few simple reasons.

There is no other time in history where you are able to develop a product at little to no cost, develop a marketing strategy, and instantly have access to literally billions of potential customers directly in front of you.

A Global Platform
Gone are the days of setting up intricate marketing plans to target specific geographic regions throughout the Earth. You can now get access to everyone directly through his or her computer screens. The internet continues to grow each year, especially internationally, so your customer base will keep getting bigger as well.

On top of that, since your primary job is to create eBooks and distribute them online, you are not tied down to any specific location. Whether you’d prefer to work in a London coffee shop or on the beach in Fiji, the only requirement is you have an internet connection and a laptop to get your work done.

Why Do eBooks Matter?
There are two primary reasons why eBooks are a compelling business model in today’s online marketing environment:

Technology is changing the way people absorb information
People need content to use on their new hardware
Today’s technology has changed the way customers take in information and buy products. Some retail stores that used to dominate in the past are now suffering because customers would rather stay at home and shop online.

Sometimes Change Is Good
Although this brings about many disadvantages to local retail stores, we are going to use change in how customers prefer to interact with our advantage.

But eBooks give people the exact information they are looking for when they want it: right now.

Compare that to having to go research information at the library. First, you have to go to their catalog, maybe talk to a librarian, manually look through a book for what you want to find, etc.

The computer era has brought all this to an end. Although a lot of information is available straight through Google, people are still LAZY and they will be willing to pay for information if you can give them exactly what they want.

Big technology firms are helping to build the eBook business by giving customers hardware that motivates them to want to purchase eBooks. The Apple iPad, the Amazon Kindle, & big screen cell phones now let users read books wirelessly wherever they are. Customers want content to use on their new devices and by providing eBooks, it gives your customers the necessary content they need to take advantage of the latest gadget.

It’s Not the Size, It’s What You Do With It That Matters
Your business means you can write any length eBook you want
The information within your eBook can be discussed in a longer 200-page publication or you can write a book in less than 30 pages.

Whichever option you decide, you need to make sure the content is lining up with what you promised your customers. Both options have good things and bad things, but overall, the beauty of the eBook business is you are able to run it how you want with your own terms.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Follow This Email Marketing Etiquette to Get Your Delivered and Read

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don’t Sensationalize the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user’s email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there’s a better chance that the email will either be sent directly to the “Spam” folder or deleted by the user without being read.

The objective is to get the reader to open the email, so your headline has to give them a reason to do so. You want to capture their imagination and engage their interest, but not go over the top. Avoid using exclamation points – especially multiple exclamation points – as well as ALL CAPS and crazy colors because this will most likely tag your email as spam.

2. Use the Person’s Name, If Known

The greeting is the first thing the reader will see when they open your email. If you know the user’s name (because you either know them personally, they are already on your list, or their name was included on an email list you have purchased) use your auto-responder to insert their first name in the greeting, such as “Dear Paul” or “Dear Sandra.”

Email tends to be less formal than traditional letter-writing, so in most cases using the person’s first name is perfectly acceptable. Using the person’s last name can often seem off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Exceptions would include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Because emails are less formalized than traditional letter-writing, and because people get so many emails every day, the person receiving your email probably isn’t going to give it much attention. That’s why it is critically important that you get to the point of your email right away, starting with the very first sentence.

In email writing, you have to give the reader a reason to keep reading. Don’t waste time by beating around the bush or trying to build up to your point slowly. You have only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Another difference between traditional letter writing and emails is the sign-off. You don’t have to include a formal “Sincerely” or “Gratefully yours.”

Simply ending with your name is perfectly acceptable. Or, if you prefer, you can use an informal phrase such as “Chat with you soon” or “Cheers.”

Following these general email etiquette protocols will increase the chances that the person receiving your email will open it and read it. Make sure the content of your email pushes the person to the action that you want them to perform, such as clicking on a link included in the body of your email.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

How to Make Sure Your Website Looks Great on Tablets and Phones

Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning. To understand why answer this question: How do you usually access the Internet?

If you are like most people these days, you answered, “Through my smartphone” or “From my tablet.” Because of near-universal WiFi and the affordability of mobile access devices, most web users today are accessing their favorite sites and pages from their portable mobile devices rather than their laptops or desktop computers.

That means that the website you have just finished creating is essentially obsolete – at least if it’s not mobile optimized.

Critical Content Presented Concisely
Unlike PC users, mobile users don’t want to download your entire web page. It’s too much information, both for the user and for the devices themselves. Instead, they are looking for key information that they can access quickly, without having to click around to a lot of different pages.

Have you ever tried to click on a button on a smartphone? It’s difficult, if not downright impossible!

That means your website needs to have a simpler, streamlined version that mobile users can be diverted to. In other words, your content needs to be mobile-optimized.

People Are Attached to Their Mobile Devices … Literally!
Today, most people won’t leave home without their smartphone and they are using their mobile devices way more than they are using PCs and laptops – especially when it comes to searching for the products and services they want while on the go.

If your business has only a regular website, you are essentially shutting the door on the majority of customers using the Internet today.

Because mobile devices have small screens, run slower than PCs, and have teensy-tiny keypads, the mobile version of your web page needs to account for these disadvantages. Mobile optimized pages have to be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.

Advantages of Mobile Optimization
When your content is mobile optimized, you not only have access to a much larger pool of prospective customers, but you also have improved tracking thanks to built-in technologies of most mobile web page generating software.

Getting the information you need to understand how page visitors behave once they reach your mobile-optimized web pages can help you make improvements to make your pages even more effective and give you the results you want.

To learn other mobile marketing techniques for increasing the value and effectiveness of your web-based business, check out our lead generation system by clicking on this link now.

3 Steps to Creating High-Converting Headlines

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.

If your headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.

Clarity Is King
The first and most important quality of any great headline is that it can be immediately understood by anybody who is reading it. The more clarity a headline has, the more appealing it will be to page visitors.

If your headline is in any way ambiguous, confusing, or doesn’t provide a clear and concise message that can be grasped instantly, it is going to turn readers away in droves. Clear, easy to understand headlines should be as specific as possible.

Remember, the people who are landing on your pages or seeing your ads are looking for solutions and answers. The last thing they want to do is to spend more time trying to figure out what is meant by an ambiguous or uncertain headline. Be as clear as you can possibly be.

Headlines Have Two Parts
The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect of the door and the sub-head is what you use to hook them in so they will keep reading.

A clear and concise headline is critical, but by itself, it usually is not enough to fully engage the reader. It needs help – in the form of a great, informative sub-head that boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason why your reader has landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell them.

The Best Headlines Include Numbers
There is a whole body of research that proves that people using the Internet are astronomically more likely to click through on a headline that includes a number than one that simply includes words. This has something to do with the way our minds are wired.

Numbers express certainty. They subconsciously tell the reader that their message expressed in the headline is based on substance and fact, so people seeking solutions or answers online are naturally more attracted to headlines that include numbers than they are to just words.

The numbers you put in your headlines can include all kinds of figures, including percentages, the number of things on lists, time measurements, and so on:

“3-Day Free Trial for All New Subscribers”

“Top 5 Ways to Shed Weight Fast”

“Increase Sales by 30% in 30 Days Using This One Weird Trick”

Generally, the number will be in the main headline rather than the sub-head. But the information in the sub-head should support whatever number you include in the headline.

These three qualities are so widely used that headlines that don’t include them are often perceived as jarring or off-putting – and usually fail to convert. Successful marketers understand what works and what doesn’t, so they gravitate toward the tried and true in order to maximize their results.

If you keep your headlines clear and to the point, include sub-headlines that support the primary point of the main headline, and include numbers to give your headline substance and authority, you can exponentially increase your conversion rates regardless of what type of marketing document you are using.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Good and Bad Backlinking Techniques

On-page SEO are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include using the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations search engines like best.

Other examples of effective on-page SEO include:

• Including your keyword is in the page’s title

• Making sure your site has great meta tags, which are the description tags that appear in search engine result pages. Be sure to use to mark the beginning and end of your meta tags. Plus, make sure they are limited to 160 characters in length, including spaces.

• Including your keywords in your header tags (also known as H1 tags). These are the headlines that at the top of your article and within your web content.

• Including your keywords in ALT image text. These are the descriptions added to an image that is displayed when a user places the mouse cursor over the image.

• Making sure your content includes internal links. These are links that connect to your other blogs or other parts of your website.

Off-Page SEO
Off-page SEO is just as important as on-Page SEO. One of the best off-page SEO techniques is backlinking, or link building. The more links your site includes to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are practically guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except the top half of the first Search Engine Results Page (SERP) for your product niche, you aren’t going to make very many sales. At that point, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks
The best backlinks link to authoritative sites. These are sites that most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, and others.

For example, assume your website offers automobiles for sale and you have included two backlinks on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is a food blog where there is a recipe you liked.

In this case, the first backlink would substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help it very much, although if it had the proper keywords it might help your rankings a little bit.

Types of Backlinks
There also are three types of backlinks, each of which has different value by search engines:

• One-Way Links – These are links from one or more pages of another website to yours, without your linking back to that site.

• Reciprocal Links – These links connect to another site, and the other site links back to your page. Another term for this is link swapping.

• Three-Way Links – This is when you link to a website, but instead of linking directly back to my site, the person running that site links back to your site from another site.

Search engines also like three-way links because they look the same as one-way links.

Most links will add value to your web page for search engines but stay away from getting backlinks from unsavory sources, such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system for internet marketers by clicking on this link now.

Gleren Meneghin

Choosing a Domain Name that Actually Helps Increase Sales

The domain name that you use says a lot about your business. First, it should help identify what industry you’re involved in. Customers shouldn’t have to guess what you sell. The right name should also be easy to remember and promote a sense of trust.

While choosing a domain name may seem like a simple step, you should put thought into this decision. Here are some suggestions for choosing a domain name that actually helps increase your sales.

The Basics of Choosing the Right Domain Name

There are some specific tips for finding the right domain name, but you’ll first need to understand the basics of choosing a name. This includes a few simple rules that everyone should follow when deciding on a domain name. A domain name should be:

  • Easy for people to read
  • Short and to the point
  • Registered with a .COM extension
  • Original and not similar to your competition
  • Easy to remember and recognizable

Make sure your domain name is easy to read. This means avoiding the use of hyphens. You should also avoid using numerals to represent letters. While this may seem clever, not everyone will understand your domain name.

You should also keep your domain name short. This’ll make it easier for your visitors to remember your domain name. In case they forget to bookmark your site, they’ll easily be able to find your site again.

Coming up with an original name will also help visitors remember your site. It should not be too similar to any of your competition. Keep it original and unique.

Even though there are plenty of extensions available, the .COM extension remains your best option. There’s really no advantage to choosing one extension over another. Except for the fact that people are familiar with the .COM extension.

So, in order to help make your domain memorable, it’s safer to simply choose a .COM.

Don’t Focus on the Inclusion of Keywords

You should only include keywords in your domain name if it makes sense. Don’t try to fit a relevant keyword in your domain simply for the sake of including a keyword. This process no longer carries the same weight that it did several years ago.

Though, if you’re able to include a relevant keyword while following the basic tips listed above, then go for it. It can still help with your SEO. But, don’t expect a significant gain just because you have a keyword in your domain name.

Don’t Forget to Research Your Domain Name Ideas

Before settling on a name, search for the name to see if any similar names show up in the search results. You don’t want to compete with an established website for the name of your business. Again, this goes back to the previous point of choosing an original name.

If an internet user types in the name of your business and multiple websites offering similar services show up, they may not end up going to your site. Perform some research and search for any names similar to your chosen name.

If you find similar results and are set on your chosen name, then make sure the other business is involved in a different industry.

Don’t Make Any Other Decisions Until You Get a Domain Name

Until you have chosen your domain name, you should hold off on any purchase, services, or steps in marketing your business that requires you to include the name of your business.

In the event that the name you choose is already taken, you need to be able to choose another name. You should remain flexible with your name until you actually pay for the domain.                    Hold off on branding, marketing, and advertising until you finalize the purchase of the domain name.

Remember these tips when choosing a domain name for your business. Once you start setting up your website, you’ll need marketing tips to help you succeed.

Discover the best advice, along with a way to generate conversion-ready marketing leads every month.  Click here to learn about my done-for-you system.

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