• cassandrachan@cassandrachanonline.com

Category ArchiveSmall Business

Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium-sized businesses since the amount of trust between business and follower will only serve to build customer loyalty.

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

Use Your Content
Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connection with your consumers.

Next, convert the data into graphical form
For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics.

Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Transparency
Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.

Pictures
Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners
Being polite and courteous goes a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a, please.

Accept Criticism
The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.
Have Fun
This is social media after all, isn’t it? You connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous
Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful
Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience. For more information, you can check out DFY’s lead generation system

How to Use Bing to Advertise

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella.

Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page are the premium real estate, and you want to be sure people notice you first by making your ads relevant.

How Bing Advertising Works
Bing shows ads relevant to a visitor’s search based on the terms used. Searching for “hardware store Kansas City” will return ads for hardware stores in Kansas City. Yes, that’s quite obvious. However, you may not know that whenever someone conducts a search, Bing gives ad placement to the highest bidder. Just because you have an ad on Bing, doesn’t mean people will see it.

Bing makes money off of the ads businesses place, so if you outbid your competition, your ad is more likely to appear. However, Bing only gets paid when someone clicks an ad. That’s because you only pay Bing when someone clicks on your ad.

This is why relevancy matters. If you operate a hardware store in Dallas, your ad will never appear using the search terms above no matter how much you bid, because no one would ever click on it. They need hardware stores in Kansas City, not Dallas. Showing irrelevant ads profits no one.

On your end of the ad, make sure when a visitor clicks your ad, it sends them where they expect to go. If your ad promotes drills, send the clicker to the drill page of your hardware store website, not the page with pipe fittings.

Advantages of Bing
Bing has a host of advantages that are similar to other search engines. Using proper keywords, you get your business in front of people when they need it, increasing your conversion rate. You only pay if your ad works, so you don’t spend money on useless advertising, and you’re less likely to exceed your budget by placing bids for the maximum you’re willing to pay.

You can also track your engagements on a dashboard, showing you how many people saw your ad, how many times they clicked, and how much you paid for each click, giving you the ability to segment your future ads based on what worked and what didn’t.

While Bing doesn’t have the same volume as Google, this proves to be beneficial. Fewer businesses advertise on Bing, meaning less competition for you, better ad positioning, lower cost per click, and higher quality conversions.

Cost of Bing
A pay per click model determines how much advertisers pay for ads. You only pay when someone clicks your ad, but how much you pay depends on how much you bid. You pay different amounts based on keywords. Niche keywords in small communities can cost less than $0.20 while popular keywords in big markets cost more than $20.

Bing’s keyword planner suggests bids for your ads, so you have an idea of how much you need to bid for your ad to appear in someone’s search terms. You choose how much you are willing to pay based on how much you stand to profit from acquiring conversions. $20 is worthwhile if a new customer means $500 or more to your business.

Factors to Consider
Switching to Bing from Google doesn’t mean you’ll lose your previous campaigns. When you sign up for a Bing account, you have the option to import these from Google AdWords. You can then use them to run similar campaigns and benchmark which service is better for your business.

Diligent keyword research tells you which terms have high volumes and low competition. Bid on keywords with purchasing intent. If someone searches for “best toilets to buy,” it’s likely they plan to buy one soon. If they search for “best toilet repair near me,” you don’t want your hardware store ad to appear. That is unless you also offer toilet repair services.

After selecting targeted keywords based on your product, service, or location, you can also choose your match type. This allows you to select how closely you want your keyword to match the user’s search when your ad appears. Broad matches will look for searches containing synonyms of your keyword, whereas exact matches will only show up when someone searches for that exact keyword or phrase. Broad matches have the potential to appear on searches that aren’t relevant to your business, so you may have to narrow your match type over time after some careful study.

After several months, you should review and optimize your ad to improve future results. You have visibility to keyword impressions so you can refine and change as needed. Remember to remove negative keywords from your campaign.

Bing has a variety of targeting options you can use after you evaluate your initial campaign. You can run A/B tests, increase your visibility on weekends where you see more traffic, and bid higher on demographics like age or gender. Click Link Now…

How Link Building Affects Your Marketing Strategy

I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than that. There are specific techniques you can employ to get the best out of your marketing strategy without affecting the readability of your content.

You have to use keywords the right way, or you won’t get noticed like you thought you would. Google and other search engines are smart. They value quality over quantity and can identify keyword density and its effectiveness.

Techniques
Engaging online with people who already interact with you and your website promotes your website to relevant audiences. By showing an interest in your followers, you present yourself as genuine and sincere, and you can provide a more meaningful and customized experience for them. Use a blog to accomplish some of this. You can create sharable content by being unique and original. Linking to other blogs or external sources shows that you foster a community of sharing within the industry and value the opinions of other industry experts.

Case studies highlight individual clients and their success stories. It helps other potential clients feel like they have second-hand experience with what you do and makes you more trustworthy. Present these case studies in a visual format like a video showcasing a client interview, or ask your clients to write a quick testimonial you can post on your site.

Pump out news articles to your readers that are relevant to your industry. Keeping up-to-date on the current trends or industry struggles will always benefit you in ways other than direct marketing. Sounding knowledgeable when you speak with clients will get you farther than almost anything else will.

Online promotions or contests engage your social media followers, inspire friendly competition, and offer freebies that everyone likes. This is one of my favorite SEO marketing techniques because it gets the online community buzzing about your brand, no matter what sort of freebie you’re offering.

You should always use these marketing techniques safely and effectively. Ethical business practices and principles are at the core of everything you do. Using these techniques effectively can help you improve your marketing strategy performance and maintain integrity.

Link Building
Search engines are smart enough to recognize quality over quantity, so link building is an essential marketing tool that you shouldn’t overlook. Acquiring links from education websites and other trusted industry experts can drastically increase your rank on any search engine and make you easier to find.

I would even go so far as to say that it’s impossible to rank on Google or any other search engine without links. Here’s why:

Links are Google’s #1 ranking factor
Links define the entire internet
Links point to other great content that deserves to rank as well
Links transfer power and trust, hopefully back to you
Links help people discover your site

As I mentioned above, blogging is a great way to start link building. Linking to relevant external sources in your blog helps to build credibility with other experts in your industry. By sharing blogs on social media sites, you begin to develop inbound links as well.

Linking to other blogs on your site sometimes generates a ‘return the favor’ sort of attitude within the community, and simply linking to other people’s work can build a good linking foundation. You can also create organic inbound links by guest blogging on someone else’s site.

Researching the links your competitors use is a useful tool for knowledge building. You can learn a lot from the way your competitors link to other content. You gain valuable insight into their strategy, the keywords they are using, and what they feel is important. Using this information, you can build better links to outrank them.

Calls to action with internal links keep people on your site and help them to discover more about you. Writing content that links back to yourself does many things. It creates a backlink, and it promotes other products or services you offer. You can use these tactics to upsell as well.

Providing your users with genuine, useful content comes in many forms. It is critical that you understand how to use keywords effectively because keyword density impacts the readability of your content. Link building techniques provide structure and understanding to what you publish. Check out my done-for-you system for more ideas.

Five Best Opera Extensions for Marketing

Browsers are a highly personal choice. Everyone has a reason for using the browser they use, and often it’s not based on performance or features, but on habit. Switching browsers just feels weird.

With Chrome gaining sixty percent of the market share as of October 2017, the majority of extensions are available for Chrome only. Some are available for Safari, but Opera has been left in the dark for a long time. However, the Norwegian company is pumping out some new features, and users might be pleasantly surprised with the options.

Built-in Extensions

Opera recently introduced their newest version with a built-in ad blocker and VPN service. Ads significantly slow down website performance, so the addition of a built-in ad blocker increases battery life and strain on the processor.

Opera also has a power saving mode that reduces the activity of tabs that aren’t active, decreasing the energy your computer uses. Compared to other browsers, this can extend battery life up to fifty percent. It’s great when you need to power through essential tasks or have a lot of references open at once for writing a blog or scheduling multiple social media posts.

MailTrack.io

It’s important for digital marketers to track email opens, clicks, and generate daily reports. MailTrack used to be available only for digital marketers, but they’ve made it easy now for everyone to use it. One green check indicates that a message was tracked correctly, and two checks mean it was opened. All of this is at a glance and easy to see.

LastPass

The number of accounts you have between email addresses, client portals, and social media accounts makes your head spin. Keeping a document full of your usernames and passwords is highly volatile, using the same username and password for everything compromises every account in the event of a data breach, and writing them all down on a piece of paper is cumbersome.

LastPass is versatile, allowing you to store usernames and passwords, as well as credit card information, shopping profiles, and URLs. You can safely store all of the data you have in one place while maintaining security.

Evernote Web Clipper

If you regularly save articles to reference later or take screenshots, Evernote helps to organize these things, so you don’t lose track of them. You can keep your bookmarks and tabs under control, while never forgetting where that article was that you wanted to read. Evernote automatically syncs with all devices so that you can access your saved pages from your smartphone or tablet as well.

Download Chrome Extension

Just because your favorite extension is only for Chrome doesn’t mean you can’t use it. A lot of people who love Chrome only love it for the extensions and are reluctant to switch to a new browser because they don’t want to lose productivity.

However, if there’s an extension not available at the Opera Store, just use Download Chrome Extension to add it to the Opera browser. It’s easy and keeps you moving with great marketing apps only available for Chrome with the increased performance of Opera.

Opera is one of the best browsers for reduced processor load and faster web browsing because of all of the built-in extensions. Opera continues to increase its offering by offering a power saving mode on all future versions which recognizes when your computer isn’t plugged in and reduces the activity in background tabs, wakes the CPU less often, pauses unused plugins, and much more.

Whether you’ve been with Opera for a long time and are a dedicated user or are looking for a browser to increase your performance and help your laptop run more optimally, Opera has a wealth of plugin options to keep you moving. Check out my done-for-you system for more ideas.

Firefox Extensions for Small Business Marketing

While the browser wars are far from over, there remain only a few significant players in today’s business world. Everyone knows that Internet Explorer comes with Windows, and the running joke is that it’s “a tool used to download Google Chrome.” Speaking of Google’s powerhouse browser, the Mountain View web client has a chokehold on the browser market, owning nearly sixty percent of the market.

Still, there are other alternative browsers which provide unique and innovative options for small business marketing. Firefox, for instance, includes add-on tools that Mozilla has developed which can help a small business keep up with larger and faster-growing markets in today’s online industry. Below are just a few of the best Firefox extensions for small business marketing.

Shareaholic
This social media sharing aggregator allows businesses to integrate all platforms into one unified application. If you have a message you want to get out, but don’t want to take the time to post it to each platform, Shareaholic provides the answer. Businesses can share content on Twitter, Facebook, Instagram, and StumbleUpon all with the single click of a button.

Firefox Blogging Extension
The beauty of the blogging extension provided by Firefox is that it allows for marketing and promoting through the use of an online blog. In today’s marketplace, blogs are more important than ever in their use to attract visitors to your site. These integrated blogging tools make it easier to promote and provide greater visibility to your blog. It also helps with optimization of links, tags, and metadata, along with many other marketing features.

SEO Quake
In the world of online and internet marketing, everyone knows how crucial SEO can be. SEO Quake is an essential Firefox extension which allows users to set a variety of SEO parameters which can track data and provide valuable information on how a website is performing. Through its simple, yet intuitive interface, SEO Quake can offer a detailed report relating to each SEO parameter.

RiteTag
As a small business, no one needs to remind you of the importance of the Twitter hashtag. This powerful feature can drive traffic to your site when used appropriately, so it is essential to keep a weathered eye on growing trends or tags. RiteTag provides the opportunity to see how well a hashtag will perform before being used with your tweets. It can also suggest alternative tags, or point out when a hashtag is overused. Use this tool to create the best tags when marketing your business, creating campaigns for social media, or reaching out to others within your industry.

SimilarWeb
SimilarWeb is a fantastic Firefox extension to use to measure your performance against the competition. This plugin goes a long way toward showing your company’s strong points along with areas for improvement. You can view your global, national, or local rank, receive traffic overviews, determine where your traffic is coming from, and which sites are referring yours most often. SimilarWeb is a handy extension for small business marketing.

Bitly
This Firefox extension provides many features that are beneficial to small business marketing. Users can create customized, shortened links, view analytics, and share the link easily on social media. Additionally, Bitly has a component which allows for bundling similar links, which can make shortened links easier to find and manage. It will also notify you when the link you created reaches a specified number of views.

Remember, just because a browser doesn’t command the same market share as some of its competitors do, does not mean that it doesn’t offer key features, extensions, or plugins that can create marketing and social media benefits. Install and play around with some of the more interesting ones, and you’ll be sure to find the extensions that work best for your company. Check out my done-for-you system for other useful advertising tips.

Best Mobile Apps for Marketing

It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go.

Tweetbot
Sometimes a never-ending list of tweets is hard to sift through for relevant content topics or sort out what you care about most. Tweetbot organizes your feed however it’s most productive for you. Whether it’s a list or a channel, Tweetbot can separate your stream so you can tweet or reply directly to the app in a more digestible way.

Flow for Instagram
If you’re a heavy iPad user, you’ve noticed that your Instagram feed doesn’t look quite right. The official Instagram app doesn’t render well across devices, but Flow provides a solution. With a display made for iPads, you can browse, follow, comment, or like from the app without dealing with stretched images.

Dropbox
File management is a huge part of an organizational workflow. Instead of making a note for yourself to follow up when you get back to the computer, download the mobile Dropbox app to preview files like images, or share them for an upcoming campaign.

Nimble
Keeping in contact with influencers is critical for marketing managers. The Nimble app integrates with the social profiles for each of your contacts so you can stay connected to your network no matter where you are. Sync your phone’s contacts with Nimble so it will search for new social media profiles to follow.

Mention
Mention listens, so you don’t have to engage as often. You can focus on other things while Mention finds brand mentions all over the web from blog posts, social media updates, or anywhere someone mentions your keywords. Use these mentions to follow up and stay in contact without the effort.

IFTTT
IFTTT stands for If This, Then That. There are hundreds of recipes to choose from and implement, or you can create your own. Relevant social media sharing gets an upgrade by setting up your profiles to share only when they meet specific criteria.

Aviary
Supercharge your editing power by using Aviary’s suite of editing tools. You can edit existing images or create new ones. With more filters and advanced options that your phone’s default tool, you can share moving images and stand out from the competition.

Flipboard
Link your social media accounts, set up content preferences, and organize categories in this RSS feed in a flippable format. Discover new content, stay relevant on any topic, and quickly swipe through for the latest updates.

Prismatic
Prismatic delivers content catered to your interests, so you don’t have to go looking for it. The more you use it, the more it learns about your tastes, so each individual gets a fully customized stream. It gets smarter, so you get smarter.

Dashboard for Google Analytics
Get the best Google Analytics right on your phone. You can check traffic stats and campaign results on the move, and it shows a visually stimulating display of all the same analytics you find on your desktop. It’s great for managing your social media campaigns.

MailChimp
Forgot to send out that marketing email before you left the office? No problem. The MailChimp app is a helpful way to manage your campaigns from anywhere. You can control lists, send campaigns, and view stats all from your mobile device. If you use an iPad, you can download the companion app to edit on the go.

Quora
Marketing specialists always strive for relevance to their audience. It’s the best way to reach people, promote your brand, and influence the online community. But it’s not always easy to know what people think of you, the latest trends, or what’s happening in their neighborhood.

Quora crowdsources answers, so it’s an excellent source for information and content ideas. You can post questions and answers, or search trending topics to gain valuable insight into products or services.

In our increasingly mobile society, it’s hard to move and work at the same time. These apps make it easier to stay connected to your network of leads, influencers, competitors, and campaigns so you can increase productivity and remain relevant every day. Check out my done-for-you system for more ideas.

Google vs. Yahoo For Marketing

You used to rely on word of mouth to get customers. Referrals were the name of the game for getting more business, and sometimes an ad in the local paper didn’t hurt. Things are different today because we operate in the digital age with a worldwide market. It’s not easy to reach your community, let alone the world. Even if you set up shop in someone’s backyard, they probably wouldn’t notice because their face is stuck on their phone.

There are more factors to consider when building an internet marketing plan than there used to be. You have a website and a blog already (at least I hope you do), and probably some social media accounts, but when it comes to advertising on search engines, things get a little tricky.

Google leads the search engine world in the number of users, but don’t be too fast to discount Yahoo yet. Let’s take an in-depth look.

Google
Using Google Analytics tells you how traffic comes to your site, including demographic information like geographical location. These details help you narrow where you want to advertise on Google using pay per click campaigns. You can directly place your ads where you know potential clients see them.

Because Google AdWords is well-known, it’s more expensive. It costs nearly three times as much as advertising on other search engines, but you’re also paying for volume. Google controls sixty-seven percent of search marketing. You will likely get a more significant return on investment with Google over time.

Google provides a little more flexibility in keywords than other search engines do. You don’t have to worry about targeting specific words or phrases to get the recognition you want because Google is intelligent enough to crawl for closely related searches and return appropriate results.

Google has also made setting up AdWords easier than most other search engine ads because Google products like Google Tag Manager and Google Analytics are easy to integrate. There are benefits to keeping all of your marketing and analytics in one place if you can afford to do so.

Yahoo
Let’s clear something up before we jump into the benefits of using something other than Google. Bing controls the Yahoo search engine, as well as that of all of their affiliates like duckduckgo.com and slickdeals.net. With Yahoo behind them, Bing continues to grow, so don’t underestimate the power of this team.

Bing and Yahoo rankings are virtually identical even though your search in each engine may return different results. Also, consider that many cell phone providers have made deals with companies like Yahoo to be the default search tool for mobile.

Markets exist regardless of your personal preferences. You may not use Internet Explorer anymore, but some people do. Why? No idea. The point is, just because you like or use or advertise on Google, doesn’t mean everyone does.

It would be difficult to spend the same amount of money on Bing or Yahoo using pay per click because there’s not enough volume. But performance makes up for this. You get more for your dollar, and if optimized correctly, your ads will land on the same corresponding pages, meaning they have the potential for the same click-through rates as Google.

Yahoo’s network of search engines makes the audience quality fantastic, so even at a smaller volume, you get a high concentration of quality clicks. Bing also has options that Google AdWords doesn’t. Advertising on Bing gives you transparency to the websites where your ads are running, allowing you to exclude poorly performing ones. You can also run segmented campaigns to run ads exclusively on specific search partners.

However, setup isn’t easy. It takes more work to integrate with things like Google Analytics or Google Tag Manager because Yahoo and Bing aren’t Google products (obviously). What you don’t spend in money, you may spend in time. Regardless, Yahoo tends to have better conversion rates, and cost per conversion is cheaper.

We’ve established that Google has more volume, but Yahoo and its affiliates have higher quality. Any advertising platform will eat you for breakfast if you let them. You have to set bids and control the parameters of your campaign no matter which one you use.

If you already use Google’s suite of products and you don’t have time to configure a new service or optimize your keywords, Google is probably the best choice for you. However, if you are running ads under budget constraints, you may want to consider Yahoo. If you want to optimize nearly one hundred percent of the market, I would recommend using both to measure the quality of each campaign and find what works for you. You can also check out my done-for-you system for more advertising ideas.

Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored.

Using browser extensions to automate some of those mundane tasks can help get you back on track. It saves things for you, so you don’t have to remember them, it streamlines your day, and it frees up your time to focus on the creativity that makes you good at what you do.

Buffer
Buffer allows you to connect social media profiles and then share directly from any website. If you do a lot of research for your campaigns and you find yourself saving these articles to share later, Buffer can help you organize them, so you don’t have to create a separate task list or schedule for sharing.

Highlight meaningful text within the article or right click on an image to share the picture directly. Twitter and Facebook connections come with built-in buttons for adding to your queues and scheduling future posts.

Giphy
Twitter and Pinterest now support GIFs, and many other social media sites and messaging services allow you to engage with your contacts using these hilarious online personality enhancements. It’s a lot easier to relate to your audience and convey how you feel through images rather than text.

Using the Giphy extension, you can search for GIFs and copy a shortened URL of any GIF you choose. Communicate with your target market quickly without worrying about copy all of the time.

Instagram for Chrome
If you find yourself always reaching for your phone to scroll through your Instagram feed, interact with your followers, or post a new picture, the Instagram for Chrome browser extension makes it easy to integrate Instagram into your day by keeping it visible while you’re working on other tasks.

You don’t have to keep your phone handy and move away from the computer at all. You can even share images saved on your computer instead of having to transfer it to your phone to share it.

Riffle
Bring relevant insights to your Twitter stream with Riffle. When you click on the Riffle icon or Twitter username of a follower, lead, or influencer, the extension opens a display of user data including social media accounts, statistics, popular hashtags, mentions, URLs, and more. With visible, in-depth data, you can target your marketing to the appropriate audience at all times.

Klout
If you’ve ever wondered how your interactions and popularity measure up across social media platforms, Klout rescues you from calculating it yourself. Klout integrates the score right into your Twitter feed and other channels so that you can see an influence score right next to someone’s username. You can also use Klout to share directly from any website.

Ritetag
I may have saved my favorite for last. Sometimes I feel the effects of hashtag overload. Which hashtags are trending, which ones are people looking at, and which ones are so overused they have people rolling their eyes?

Ritetag analyzes your hashtag use and color codes them by popularity and strength. At a glance, you can see which of your hashtags has proved most useful in your campaigns and then build future campaigns around what works for you.

Take the guesswork out of your social media marketing campaigns by implementing some of the most useful browser extensions into your workflow. You can efficiently manage on-the-go platforms while you’re not going, making it simpler for you to balance your time and get things done. Check out my done-for-you system for more ideas.

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device.

There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of use to your business. If you can conceive of any way your company can put Periscope to use, you should do so. Today.
So why does your small business need to be on Periscope? Let’s take a look at a few reasons.

Market Saturation
Or lack thereof. The market for Periscope isn’t as saturated as other social media behemoths like Facebook, Twitter or Instagram. It’s still in its growing phase, and hopping on board now would go a long way toward getting in ahead of the game.

Many large businesses have yet to make this technology a part of their marketing strategy, leaving plenty of opportunities for small companies to jump in and fill the gaps.

New Followers
A new social media platform means a new follower base. Those that follow you and your business on other social media sites are not necessarily the same ones that are going to follow you on Periscope.

The Periscope market offers a whole new list of bloggers, small business owners, and marketers that weren’t available before joining Periscope. Connecting with this group of followers provides the opportunity to move them over to your other social media platforms as well.

Engage in Real-Time
When it comes to engaging and responding to customers, nothing beats being able to see and react immediately via a live stream. Facebook and Twitter response times are nice, but customers will appreciate the immediacy and personal connection the Periscope provides.

Today’s society seeks instant gratification – we want it now – otherwise, users will move on and find what they want somewhere else. Periscope allows for real-time engagement and gives followers actively involved in the feed the answers they are seeking at the moment.

Showcase Your Business
Periscope provides an opportunity to show off your business and show followers what happens behind the scenes. Customers want authenticity, and what is more authentic than looking directly at your followers as you speak to them live?

You are no longer a faceless brand or company; people get to talk and interact with you, which drives the personal connect aspect of brand loyalty. Natural and organic conversation leads to followers knowing, liking, and trusting you, which leads to future decisions made in your favor.

Untapped Opportunities
Since Periscope is relatively new to the social media marketplace, businesses are still learning how to use the platform to interact with customers. The opportunities are limitless, but most commonly companies will offer live tutorials, product releases, special promotions, or live shows. Use your business to come up with new and creative ways to promote via Periscope.

Build Relationships
Communicating in real-time with followers offers the opportunity to have a more meaningful and involved discussion with someone. It can be fun to fully engage with those that are invested in your company and learn more about one another.

Consider for a moment what Periscope is offering. Through what another method can you pick up your phone, point it at yourself and begin communicating immediately with people from all over the world? If you’re able to do a good enough job of interacting and engaging with your followers, they might just buy what you have to sell. Check out DFY’s lead generation system for more information.

Slack for Marketing

Slack enables your ideas all the way to market by keeping everyone on the same page in real time. Slack is a communication super tool allowing your team to send notifications, get approvals, and sign off on the biggest marketing campaigns. From collaboration to integration, Slack has the capabilities your team needs to prepare the best marketing campaigns yet.

Slack helps you to stay organized with rooms for purposes designated by your team and inviting members on a need-to-know basis so that people don’t get notifications that waste their time. It serves as a central command post for all resources your team needs. App integrations to gain valuable insights from customer feedback as well as monitor how your campaigns are performing.

Centralized Communication

Slack provides real-time coordination amongst teammates, even in remote locations, allowing flexibility and availability in your workday. Define deliverables and discuss what you’ll need in a centralized location. You can create public channels to keep everyone on the same page, or you can create private channels for teammates working on specific tasks that don’t involve the entire organization. Each channel allows you to set topics, so everyone knows what the channel is for, and you can pin messages or files so you can easily find the most important information later.

Approvals

Slack is a great place to get input on marketing strategies and campaigns. You can share messages with internal colleagues or clients and emojis make the approval process fun. Try using a set of eyes to indicate something that needs reviews, or a heart to show how much you love the idea.

Gathering Insights

Data matters for marketing teams and Slack can integrate with a number of marketing tools, enabling you with valuable insights. By pulling in data from Statsbot, Amplitude, or Google Analytics, you can stay on top of performance metrics and trends to make informed decisions about the direction you’ll take the next campaign.

You can also pull in stats from SurveyMonkey for the support team or use the MailChimp integration to monitor click-throughs and open rates all on one dashboard. There are many other APIs available, and a talented development team can integrate or enable notifications for almost anything.

Customer Feedback

Customer feedback is critical to marketing teams. As you learn more about what the ideal customer in your target market wants, you can build more valuable campaigns to meet their needs. You can use Slack to implement real-time social media mentions, or automatically post tweets to your company’s account. You can also post feedback from your company’s help desk tool, or post survey results to a specific Slack channel.

Integrations

With a centralized dashboard for all of your communication and statistics, you can improve your workflow and make it more efficient. There are numerous Slack integrations with marketing apps, including:

• Statsbot
• Drift
• GrowthBot
• Ark
• Slaask
• Translate
• Chatlio
• Smallchat
• Mention
• datacard.io
• Autopilot
• Drum Meetings
• So much more

Community

Sometimes it takes a village. If someone else has been there and done that, use their experience to your advantage. Ask questions, analyze patterns, and figure out the best way for your organizations to proceed. There are Slack communities specifically for this purpose, and here are some of the best marking communities:

• Online Geniuses
• Inbound.org
• Conversion World
• Marketers Chat
• Designer Hangout
• Buffer
• Growmance
• SaaS Community
• Backlinks
• Grey Fedora

Slack is the ultimate tool for collaboration. With integration capability and enhanced communication, marketing teams can get the job done faster with minimal interference. Slack is easy to implement and even easier to use, giving you no excuse not to get started today. For additional help, check out DFY’s lead generation system.

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