• cassandrachan@cassandrachanonline.com

Tag Archive Brand Visibility

Business Marketing with an Instagram Photo Contest

An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide to getting the most out of a photo contest, should you choose to do so.

Target Your Market
Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up
Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though.

There’s no need to team up with more than one business per contest.

Avoid Confusion
Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on the number of entries.

Call to Action
Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.

Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions
This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner
When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed
Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system

Firefox Extensions for Small Business Marketing

While the browser wars are far from over, there remain only a few significant players in today’s business world. Everyone knows that Internet Explorer comes with Windows, and the running joke is that it’s “a tool used to download Google Chrome.” Speaking of Google’s powerhouse browser, the Mountain View web client has a chokehold on the browser market, owning nearly sixty percent of the market.

Still, there are other alternative browsers which provide unique and innovative options for small business marketing. Firefox, for instance, includes add-on tools that Mozilla has developed which can help a small business keep up with larger and faster-growing markets in today’s online industry. Below are just a few of the best Firefox extensions for small business marketing.

Shareaholic
This social media sharing aggregator allows businesses to integrate all platforms into one unified application. If you have a message you want to get out, but don’t want to take the time to post it to each platform, Shareaholic provides the answer. Businesses can share content on Twitter, Facebook, Instagram, and StumbleUpon all with the single click of a button.

Firefox Blogging Extension
The beauty of the blogging extension provided by Firefox is that it allows for marketing and promoting through the use of an online blog. In today’s marketplace, blogs are more important than ever in their use to attract visitors to your site. These integrated blogging tools make it easier to promote and provide greater visibility to your blog. It also helps with optimization of links, tags, and metadata, along with many other marketing features.

SEO Quake
In the world of online and internet marketing, everyone knows how crucial SEO can be. SEO Quake is an essential Firefox extension which allows users to set a variety of SEO parameters which can track data and provide valuable information on how a website is performing. Through its simple, yet intuitive interface, SEO Quake can offer a detailed report relating to each SEO parameter.

RiteTag
As a small business, no one needs to remind you of the importance of the Twitter hashtag. This powerful feature can drive traffic to your site when used appropriately, so it is essential to keep a weathered eye on growing trends or tags. RiteTag provides the opportunity to see how well a hashtag will perform before being used with your tweets. It can also suggest alternative tags, or point out when a hashtag is overused. Use this tool to create the best tags when marketing your business, creating campaigns for social media, or reaching out to others within your industry.

SimilarWeb
SimilarWeb is a fantastic Firefox extension to use to measure your performance against the competition. This plugin goes a long way toward showing your company’s strong points along with areas for improvement. You can view your global, national, or local rank, receive traffic overviews, determine where your traffic is coming from, and which sites are referring yours most often. SimilarWeb is a handy extension for small business marketing.

Bitly
This Firefox extension provides many features that are beneficial to small business marketing. Users can create customized, shortened links, view analytics, and share the link easily on social media. Additionally, Bitly has a component which allows for bundling similar links, which can make shortened links easier to find and manage. It will also notify you when the link you created reaches a specified number of views.

Remember, just because a browser doesn’t command the same market share as some of its competitors do, does not mean that it doesn’t offer key features, extensions, or plugins that can create marketing and social media benefits. Install and play around with some of the more interesting ones, and you’ll be sure to find the extensions that work best for your company. Check out my done-for-you system for other useful advertising tips.

Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored.

Using browser extensions to automate some of those mundane tasks can help get you back on track. It saves things for you, so you don’t have to remember them, it streamlines your day, and it frees up your time to focus on the creativity that makes you good at what you do.

Buffer
Buffer allows you to connect social media profiles and then share directly from any website. If you do a lot of research for your campaigns and you find yourself saving these articles to share later, Buffer can help you organize them, so you don’t have to create a separate task list or schedule for sharing.

Highlight meaningful text within the article or right click on an image to share the picture directly. Twitter and Facebook connections come with built-in buttons for adding to your queues and scheduling future posts.

Giphy
Twitter and Pinterest now support GIFs, and many other social media sites and messaging services allow you to engage with your contacts using these hilarious online personality enhancements. It’s a lot easier to relate to your audience and convey how you feel through images rather than text.

Using the Giphy extension, you can search for GIFs and copy a shortened URL of any GIF you choose. Communicate with your target market quickly without worrying about copy all of the time.

Instagram for Chrome
If you find yourself always reaching for your phone to scroll through your Instagram feed, interact with your followers, or post a new picture, the Instagram for Chrome browser extension makes it easy to integrate Instagram into your day by keeping it visible while you’re working on other tasks.

You don’t have to keep your phone handy and move away from the computer at all. You can even share images saved on your computer instead of having to transfer it to your phone to share it.

Riffle
Bring relevant insights to your Twitter stream with Riffle. When you click on the Riffle icon or Twitter username of a follower, lead, or influencer, the extension opens a display of user data including social media accounts, statistics, popular hashtags, mentions, URLs, and more. With visible, in-depth data, you can target your marketing to the appropriate audience at all times.

Klout
If you’ve ever wondered how your interactions and popularity measure up across social media platforms, Klout rescues you from calculating it yourself. Klout integrates the score right into your Twitter feed and other channels so that you can see an influence score right next to someone’s username. You can also use Klout to share directly from any website.

Ritetag
I may have saved my favorite for last. Sometimes I feel the effects of hashtag overload. Which hashtags are trending, which ones are people looking at, and which ones are so overused they have people rolling their eyes?

Ritetag analyzes your hashtag use and color codes them by popularity and strength. At a glance, you can see which of your hashtags has proved most useful in your campaigns and then build future campaigns around what works for you.

Take the guesswork out of your social media marketing campaigns by implementing some of the most useful browser extensions into your workflow. You can efficiently manage on-the-go platforms while you’re not going, making it simpler for you to balance your time and get things done. Check out my done-for-you system for more ideas.

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device.

There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of use to your business. If you can conceive of any way your company can put Periscope to use, you should do so. Today.
So why does your small business need to be on Periscope? Let’s take a look at a few reasons.

Market Saturation
Or lack thereof. The market for Periscope isn’t as saturated as other social media behemoths like Facebook, Twitter or Instagram. It’s still in its growing phase, and hopping on board now would go a long way toward getting in ahead of the game.

Many large businesses have yet to make this technology a part of their marketing strategy, leaving plenty of opportunities for small companies to jump in and fill the gaps.

New Followers
A new social media platform means a new follower base. Those that follow you and your business on other social media sites are not necessarily the same ones that are going to follow you on Periscope.

The Periscope market offers a whole new list of bloggers, small business owners, and marketers that weren’t available before joining Periscope. Connecting with this group of followers provides the opportunity to move them over to your other social media platforms as well.

Engage in Real-Time
When it comes to engaging and responding to customers, nothing beats being able to see and react immediately via a live stream. Facebook and Twitter response times are nice, but customers will appreciate the immediacy and personal connection the Periscope provides.

Today’s society seeks instant gratification – we want it now – otherwise, users will move on and find what they want somewhere else. Periscope allows for real-time engagement and gives followers actively involved in the feed the answers they are seeking at the moment.

Showcase Your Business
Periscope provides an opportunity to show off your business and show followers what happens behind the scenes. Customers want authenticity, and what is more authentic than looking directly at your followers as you speak to them live?

You are no longer a faceless brand or company; people get to talk and interact with you, which drives the personal connect aspect of brand loyalty. Natural and organic conversation leads to followers knowing, liking, and trusting you, which leads to future decisions made in your favor.

Untapped Opportunities
Since Periscope is relatively new to the social media marketplace, businesses are still learning how to use the platform to interact with customers. The opportunities are limitless, but most commonly companies will offer live tutorials, product releases, special promotions, or live shows. Use your business to come up with new and creative ways to promote via Periscope.

Build Relationships
Communicating in real-time with followers offers the opportunity to have a more meaningful and involved discussion with someone. It can be fun to fully engage with those that are invested in your company and learn more about one another.

Consider for a moment what Periscope is offering. Through what another method can you pick up your phone, point it at yourself and begin communicating immediately with people from all over the world? If you’re able to do a good enough job of interacting and engaging with your followers, they might just buy what you have to sell. Check out DFY’s lead generation system for more information.

How to Grow Your Blog Into a Business

Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is growing your traffic. If you grow your blog first, you already have a solid following to support your business idea.

Starting a blog is easy, but if you want to make money later, you need to think about your strategy and set yourself up for success. It’s important to know what you need to grow your blog and grow your traffic.

What is a Blog?
A blog is a weblog of content updated regularly. It’s an online publication written in a personal tone, meant to share opinions, teach others, develop a personal brand, or sell products or services. Blogging is fulfilling, but it also requires commitment.

It’s important to be consistent, no matter how often you publish. Your audience grows to expect your posts, so keep at it, and don’t disappoint them.

How to Start a Blog
Finding the time to flush out your ideas and do it consistently is the hardest part of blogging. Once you find the time, starting a blog is straightforward. Consider your opportunities to monetize your blog, determine your audience, and plan a publishing strategy.

You need to think like an entrepreneur to make this venture profitable in the future, so map out the groundwork for your distribution and monetization now.

Ways to Make Money
Most people think of running ads on their blogs as a way to make money, but there are other ways. Building a loyal audience is more important than building a big one, and you won’t earn the trust of your followers by spamming them with ads all the time.

Instead, think of ways you can sell physical or digital products that align with your audience. Sell your services as a writer or designer. Publish a book. Create subscription-based packages with platforms like Patreon. Do paid reviews or become an affiliate for other brands.
You have to enjoy blogging for it to succeed. Dedicate yourself to serving your audience as best you can.

Pick a Niche
With all of the information on the internet, it’s hard to stand out. Try to choose a topic that’s hard to find elsewhere. It’s also critical to choose a niche audience. There are so many internet users that it’s impossible to appeal to all of them.

You can focus on a specific location, present your content in a different style, or focus on a smaller segment of a bigger market. For instance, writing about steakhouses in Kansas City that serve steaks larger than forty-two ounces allows you to focus more deeply on your topic that choosing to write about steakhouses in general.

Choosing a Platform
When it comes to hosting your blog, you have two choices. You can host it yourself or host it on a paid platform. If you host it yourself, you have more customization options. You still have to pay a fee, but it’s less than a paid platform, and you have more flexibility in design.
Using a service to host your blog is the best option for those who don’t know a lot about design or HTML. Some options include Blogger and WordPress. Think about how you want to monetize your blog because not every platform gives you what you need.

You can also use free platforms like Medium or Tumblr. They have built-in audiences, making it easier for you to get started, but they provide less customization, and your blog design ends up looking like everyone else’s on the platform.

Picking a Name
This is a great time to think about what you want to name your blog. Unless you plan to build a personal brand or portfolio, don’t use your name. Think of something catchy, fun, and descriptive of your brand. This name should reflect your blog’s identity, add personality, and be easy to remember and type.

Groundwork for Growth
Thinking about how to grow your blog and having a solid plan in place helps you to build momentum quickly once you get started. If you don’t have a plan, you may end up struggling with distribution because you don’t have a strategy. Publishing is nerve-wracking, but having a plan can alleviate some of that.

Planning for growth involves collecting emails as soon as possible. Use a service like MailChimp to store your subscriber list and make distribution easy. It’s free for up to two thousand subscribers. You can also use MailChimp for signup forms, which is a critical piece of capturing this information.

Embed your signup forms directly into your content with a call to action to subscribe, so the experience is seamless for your audience and easy to manage for you.

Blogging can be stressful, but it’s also a blast. Use these tips to think about how you can grow your blog to make money later. The great thing about starting a blog is that you don’t have to quit your day job until you start making money. If done right, once you start making money, you’ll grow quickly. Don’t forget to subscribe to DFY for weekly updates and more useful tips.

Good and Bad Backlinking Techniques

On-page SEO are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include using the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations search engines like best.

Other examples of effective on-page SEO include:

• Including your keyword is in the page’s title

• Making sure your site has great meta tags, which are the description tags that appear in search engine result pages. Be sure to use to mark the beginning and end of your meta tags. Plus, make sure they are limited to 160 characters in length, including spaces.

• Including your keywords in your header tags (also known as H1 tags). These are the headlines that at the top of your article and within your web content.

• Including your keywords in ALT image text. These are the descriptions added to an image that is displayed when a user places the mouse cursor over the image.

• Making sure your content includes internal links. These are links that connect to your other blogs or other parts of your website.

Off-Page SEO
Off-page SEO is just as important as on-Page SEO. One of the best off-page SEO techniques is backlinking, or link building. The more links your site includes to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are practically guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except the top half of the first Search Engine Results Page (SERP) for your product niche, you aren’t going to make very many sales. At that point, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks
The best backlinks link to authoritative sites. These are sites that most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, and others.

For example, assume your website offers automobiles for sale and you have included two backlinks on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is a food blog where there is a recipe you liked.

In this case, the first backlink would substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help it very much, although if it had the proper keywords it might help your rankings a little bit.

Types of Backlinks
There also are three types of backlinks, each of which has different value by search engines:

• One-Way Links – These are links from one or more pages of another website to yours, without your linking back to that site.

• Reciprocal Links – These links connect to another site, and the other site links back to your page. Another term for this is link swapping.

• Three-Way Links – This is when you link to a website, but instead of linking directly back to my site, the person running that site links back to your site from another site.

Search engines also like three-way links because they look the same as one-way links.

Most links will add value to your web page for search engines but stay away from getting backlinks from unsavory sources, such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system for internet marketers by clicking on this link now.

5 Essential Tools for Facebook Marketing

[Slide 1]
When your company could use a boost in sales, Facebook is an excellent place to turn to. The social media giant has helped all types of businesses, from those just starting out to those that have been around for decades, reach out directly to their target audience.

[Slide 2]
If you haven’t created a page for your business on Facebook, or you feel that your social media marketing strategy could use an upgrade, here are a few essential tools that you should try to help improve your Facebook marketing game.

To get the most out of your Facebook marketing strategies, you need to make sure that you’re reaching out to every member of your target audience. You can connect with potential customers all over the world, so, if your business can serve international customers, why not take full advantage of that?

[Slide 3]
Facebook has a couple of tools to help you reach out to your target audiences such as Edge-Rank and the Reach Generator.

Edge-Rank is an algorithm Facebook uses to determine what content is the most screen worthy. There are three factors that determine if your content is valuable enough to appear, and those are weight, time, and affinity.

[Slide 4]
Facebook determines the weight score, or popularity score based on the type and the amount of interaction your post receives such as likes or comments. The time score looks at how relevant your content remains over time, and the affinity score is based on how many times fans engaged with your company’s posts in the past.

[Slide 5]
Now on to the Reach Generator. This tool can expose your target audience to updates about your products that they otherwise may not see. Facebook stated that your basic post made by a company will only reach around 16% of fans. By using the Reach Generator, major brands can reach as many as 98% of their fans throughout a 28-day period. You can receive twice as much engagement using this tool as well.

[Slide 6]
Another helpful Facebook ad tool is the Open Graph. This tool makes it possible for any action expressed on the social media page to provide you with a great marketing opportunity. One good example of a use of the Open Graph system is streaming music apps.

[Slide 7]
When you listen to a song on Pandora, you have the option to share what you’re listening to with your friends. By doing so, your friends will see that you like the song, they may like or leave a comment on the post. Pandora gets free exposure (as well as the band you’re listening to).

[Slide 8]
A good piece of advice about placing ads on Facebook is that sometimes less is more. According to marketing experts, sharing information just for the sake of hearing yourself talk is pointless and a waste of time. What that means is that if you want to make your target audience feel like they are a part of something big, and it doesn’t make them feel like they’re constantly marketed to all the time.

[Slide 9]
For some companies, making posts more fun and interactive is the best way to sell their brand. It shows that there is more to your company than just the products you make, which can give your company a more relatable and friendly outlook. While this may not be a tool, it is a helpful piece of advice that really works.

[Slide 10]
And finally, the Facebook Page Manager is a tool that can help your online marketing team save time. This tool allows you to keep track of everything your followers are up to so that you can learn more about your target audience with less research involved. It also allows you to manage up to 50 pages from your smartphone device so that you can check out page activity no matter where you are.

[Slide 11]
There are plenty of other marketing tools available to Facebook users that can help your company grow and gain profit. Some may work better for your specific brand than others so it’s a good idea to experiment to find out which of these essential tools will work best for you.

[Slide 12]
We hope that you have gained some valuable information concerning how to gain more exposure for your company on Facebook. If you enjoyed this video, please click on the Subscribe button. You will receive a notification each time we upload a new video to our channel.

Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium-sized businesses since the amount of trust between business and follower will only serve to build customer loyalty.

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

Use Your Content
Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connection with your consumers.

Next, convert the data into graphical form
For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics.

Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Transparency
Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.

Pictures
Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners
Being polite and courteous goes a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a, please.

Accept Criticism
The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.

Have Fun
(he is social media after all, isn’t it? You connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous
Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful
Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience. For more information, you can check out DFY’s lead generation system

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different than targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market
First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing
Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising
About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region
Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway
The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for the big time, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

6 Solutions for Improving Your Mobile Marketing Campaign

How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that are separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices.

While you can use your regular marketing strategies to target people on all devices, there are a few extra steps to take that can help increase your reach to the mobile market. The following solutions will help improve your mobile marketing campaign.

Ensure Mobile Compatibility on All Devices
Before you launch a mobile marketing campaign, you need to ensure that visitors will be able to navigate your website. Test the compatibility of your website on all major mobile devices.

Not only should ensure that your web pages display correctly on mobile devices, you need to ensure that forms, payment systems, and other interactive elements work properly.

You can use Google Chrome or Firefox to test compatibility. Though, this isn’t always 100% accurate. The best way to test compatibility is to use the real device.

Obviously, you won’t own all major mobile devices. But, you can test the devices that you have or ask friends and family to test your site on their phones or tablets.

You may find that there are elements that don’t work correctly on mobile devices. Remove these elements or hide them on mobile devices. You want to provide mobile visitors with a clean, easy to navigate website.

Use Paid Social Media Advertising
If you thought that people spend a lot of time on social media sites through their desktop or laptop, the numbers are greater on mobile devices. Most mobile users stick to their favorite sites and rarely venture to unknown sites.

To target these users, you’ll have to market to them on their favorite sites. This means using paid social media advertising. You can use paid Facebook ads and promoted tweets on Twitter. These ad campaigns should strictly be set for mobile devices.

Develop a Mobile Application
Creating a mobile application is an effective way to reach mobile users. Think of ideas for a mobile app that either enhances the use of your products or services or that can streamline your customer interactions.

If you can’t think of any ideas, then consider creating a mobile app version of the blog section of your website. Make sure that the app automatically updates when new content gets added.

Use QR Codes in Your Print Advertising
If you have flyers, postcards, pamphlets, or other physical, print advertising, add a QR code. These square images can be scanned by almost any mobile device that has a camera and internet access.

After scanning the code, the user is automatically directed to a URL. Essentially, these are links that can be scanned and they’re free to generate.

Create Rewards or Discounts for Mobile Customers
Including special promotional offers for mobile users can help drive sales. This could be connected to the use of your mobile app. Require users to download the app before they receive their coupon.

Keep Things Simple and Direct
People on mobile devices don’t have time to mess around. You want to keep your marketing and content simple and direct. Don’t hesitate to include a call to action or shorten your content.

Whenever you write sales copy for a mobile campaign, remember that less is more. Remind yourself to hurry up and get to the point.

Mobile marketing is becoming a crucial part of modern online marketing. Don’t forget these suggestions. If you’d like access to even more powerful marketing tips, along with a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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