• cassandrachan@cassandrachanonline.com

Tag Archive Customer Relationships

How to Use Bing to Advertise

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella.

Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page are the premium real estate, and you want to be sure people notice you first by making your ads relevant.

How Bing Advertising Works
Bing shows ads relevant to a visitor’s search based on the terms used. Searching for “hardware store Kansas City” will return ads for hardware stores in Kansas City. Yes, that’s quite obvious. However, you may not know that whenever someone conducts a search, Bing gives ad placement to the highest bidder. Just because you have an ad on Bing, doesn’t mean people will see it.

Bing makes money off of the ads businesses place, so if you outbid your competition, your ad is more likely to appear. However, Bing only gets paid when someone clicks an ad. That’s because you only pay Bing when someone clicks on your ad.

This is why relevancy matters. If you operate a hardware store in Dallas, your ad will never appear using the search terms above no matter how much you bid, because no one would ever click on it. They need hardware stores in Kansas City, not Dallas. Showing irrelevant ads profits no one.

On your end of the ad, make sure when a visitor clicks your ad, it sends them where they expect to go. If your ad promotes drills, send the clicker to the drill page of your hardware store website, not the page with pipe fittings.

Advantages of Bing
Bing has a host of advantages that are similar to other search engines. Using proper keywords, you get your business in front of people when they need it, increasing your conversion rate. You only pay if your ad works, so you don’t spend money on useless advertising, and you’re less likely to exceed your budget by placing bids for the maximum you’re willing to pay.

You can also track your engagements on a dashboard, showing you how many people saw your ad, how many times they clicked, and how much you paid for each click, giving you the ability to segment your future ads based on what worked and what didn’t.

While Bing doesn’t have the same volume as Google, this proves to be beneficial. Fewer businesses advertise on Bing, meaning less competition for you, better ad positioning, lower cost per click, and higher quality conversions.

Cost of Bing
A pay per click model determines how much advertisers pay for ads. You only pay when someone clicks your ad, but how much you pay depends on how much you bid. You pay different amounts based on keywords. Niche keywords in small communities can cost less than $0.20 while popular keywords in big markets cost more than $20.

Bing’s keyword planner suggests bids for your ads, so you have an idea of how much you need to bid for your ad to appear in someone’s search terms. You choose how much you are willing to pay based on how much you stand to profit from acquiring conversions. $20 is worthwhile if a new customer means $500 or more to your business.

Factors to Consider
Switching to Bing from Google doesn’t mean you’ll lose your previous campaigns. When you sign up for a Bing account, you have the option to import these from Google AdWords. You can then use them to run similar campaigns and benchmark which service is better for your business.

Diligent keyword research tells you which terms have high volumes and low competition. Bid on keywords with purchasing intent. If someone searches for “best toilets to buy,” it’s likely they plan to buy one soon. If they search for “best toilet repair near me,” you don’t want your hardware store ad to appear. That is unless you also offer toilet repair services.

After selecting targeted keywords based on your product, service, or location, you can also choose your match type. This allows you to select how closely you want your keyword to match the user’s search when your ad appears. Broad matches will look for searches containing synonyms of your keyword, whereas exact matches will only show up when someone searches for that exact keyword or phrase. Broad matches have the potential to appear on searches that aren’t relevant to your business, so you may have to narrow your match type over time after some careful study.

After several months, you should review and optimize your ad to improve future results. You have visibility to keyword impressions so you can refine and change as needed. Remember to remove negative keywords from your campaign.

Bing has a variety of targeting options you can use after you evaluate your initial campaign. You can run A/B tests, increase your visibility on weekends where you see more traffic, and bid higher on demographics like age or gender. Click Link Now…

3 Reasons Why You Should Consider Writing eBooks as a Business Model

Now is the perfect opportunity to enter the eBook industry for anyone trying to get their feet wet and start making lots of money online for a few simple reasons.

There is no other time in history where you are able to develop a product at little to no cost, develop a marketing strategy, and instantly have access to literally billions of potential customers directly in front of you.

A Global Platform
Gone are the days of setting up intricate marketing plans to target specific geographic regions throughout the Earth. You can now get access to everyone directly through his or her computer screens. The internet continues to grow each year, especially internationally, so your customer base will keep getting bigger as well.

On top of that, since your primary job is to create eBooks and distribute them online, you are not tied down to any specific location. Whether you’d prefer to work in a London coffee shop or on the beach in Fiji, the only requirement is you have an internet connection and a laptop to get your work done.

Why Do eBooks Matter?
There are two primary reasons why eBooks are a compelling business model in today’s online marketing environment:

Technology is changing the way people absorb information
People need content to use on their new hardware
Today’s technology has changed the way customers take in information and buy products. Some retail stores that used to dominate in the past are now suffering because customers would rather stay at home and shop online.

Sometimes Change Is Good
Although this brings about many disadvantages to local retail stores, we are going to use change in how customers prefer to interact with our advantage.

But eBooks give people the exact information they are looking for when they want it: right now.

Compare that to having to go research information at the library. First, you have to go to their catalog, maybe talk to a librarian, manually look through a book for what you want to find, etc.

The computer era has brought all this to an end. Although a lot of information is available straight through Google, people are still LAZY and they will be willing to pay for information if you can give them exactly what they want.

Big technology firms are helping to build the eBook business by giving customers hardware that motivates them to want to purchase eBooks. The Apple iPad, the Amazon Kindle, & big screen cell phones now let users read books wirelessly wherever they are. Customers want content to use on their new devices and by providing eBooks, it gives your customers the necessary content they need to take advantage of the latest gadget.

It’s Not the Size, It’s What You Do With It That Matters
Your business means you can write any length eBook you want
The information within your eBook can be discussed in a longer 200-page publication or you can write a book in less than 30 pages.

Whichever option you decide, you need to make sure the content is lining up with what you promised your customers. Both options have good things and bad things, but overall, the beauty of the eBook business is you are able to run it how you want with your own terms.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Follow This Email Marketing Etiquette to Get Your Delivered and Read

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don’t Sensationalize the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user’s email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there’s a better chance that the email will either be sent directly to the “Spam” folder or deleted by the user without being read.

The objective is to get the reader to open the email, so your headline has to give them a reason to do so. You want to capture their imagination and engage their interest, but not go over the top. Avoid using exclamation points – especially multiple exclamation points – as well as ALL CAPS and crazy colors because this will most likely tag your email as spam.

2. Use the Person’s Name, If Known

The greeting is the first thing the reader will see when they open your email. If you know the user’s name (because you either know them personally, they are already on your list, or their name was included on an email list you have purchased) use your auto-responder to insert their first name in the greeting, such as “Dear Paul” or “Dear Sandra.”

Email tends to be less formal than traditional letter-writing, so in most cases using the person’s first name is perfectly acceptable. Using the person’s last name can often seem off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Exceptions would include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Because emails are less formalized than traditional letter-writing, and because people get so many emails every day, the person receiving your email probably isn’t going to give it much attention. That’s why it is critically important that you get to the point of your email right away, starting with the very first sentence.

In email writing, you have to give the reader a reason to keep reading. Don’t waste time by beating around the bush or trying to build up to your point slowly. You have only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Another difference between traditional letter writing and emails is the sign-off. You don’t have to include a formal “Sincerely” or “Gratefully yours.”

Simply ending with your name is perfectly acceptable. Or, if you prefer, you can use an informal phrase such as “Chat with you soon” or “Cheers.”

Following these general email etiquette protocols will increase the chances that the person receiving your email will open it and read it. Make sure the content of your email pushes the person to the action that you want them to perform, such as clicking on a link included in the body of your email.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

3 Steps to Creating High-Converting Headlines

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.

If your headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.

Clarity Is King
The first and most important quality of any great headline is that it can be immediately understood by anybody who is reading it. The more clarity a headline has, the more appealing it will be to page visitors.

If your headline is in any way ambiguous, confusing, or doesn’t provide a clear and concise message that can be grasped instantly, it is going to turn readers away in droves. Clear, easy to understand headlines should be as specific as possible.

Remember, the people who are landing on your pages or seeing your ads are looking for solutions and answers. The last thing they want to do is to spend more time trying to figure out what is meant by an ambiguous or uncertain headline. Be as clear as you can possibly be.

Headlines Have Two Parts
The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect of the door and the sub-head is what you use to hook them in so they will keep reading.

A clear and concise headline is critical, but by itself, it usually is not enough to fully engage the reader. It needs help – in the form of a great, informative sub-head that boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason why your reader has landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell them.

The Best Headlines Include Numbers
There is a whole body of research that proves that people using the Internet are astronomically more likely to click through on a headline that includes a number than one that simply includes words. This has something to do with the way our minds are wired.

Numbers express certainty. They subconsciously tell the reader that their message expressed in the headline is based on substance and fact, so people seeking solutions or answers online are naturally more attracted to headlines that include numbers than they are to just words.

The numbers you put in your headlines can include all kinds of figures, including percentages, the number of things on lists, time measurements, and so on:

“3-Day Free Trial for All New Subscribers”

“Top 5 Ways to Shed Weight Fast”

“Increase Sales by 30% in 30 Days Using This One Weird Trick”

Generally, the number will be in the main headline rather than the sub-head. But the information in the sub-head should support whatever number you include in the headline.

These three qualities are so widely used that headlines that don’t include them are often perceived as jarring or off-putting – and usually fail to convert. Successful marketers understand what works and what doesn’t, so they gravitate toward the tried and true in order to maximize their results.

If you keep your headlines clear and to the point, include sub-headlines that support the primary point of the main headline, and include numbers to give your headline substance and authority, you can exponentially increase your conversion rates regardless of what type of marketing document you are using.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.

There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.

Become More Social on Social Media
It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going.
This will make your brand feel more approachable.

Let Your Followers Know What You Care About
If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.

Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.

If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it on social media.

Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.

Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.

Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.

Actively Listen to What Your Followers Are Saying
The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.

If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.

If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different than targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market
First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing
Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising
About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region
Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway
The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for the big time, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Establish Trust with Your Target Demographic

Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers.

You can take advantage of this trust. By establishing trust with your target demographic and making it a priority, you can dramatically increase referrals and word of mouth advertising.

Why should prioritize customer trust? Because it’s key to repeat business. This is one of the top factors that lead customers to either stay or leave a business.

Make Sure That You’ve Got a Quality Product or Service
Customers want quality. If you’re purchasing a pair of pants and find that they’re uncomfortable, you probably wouldn’t purchase the same brand in the future. This applies to your products or services.

It’s hard to be impartial about the quality of your own products or services. The best way to find out if they’re living up to the expectations of your customers is to get their feedback. When you send a “thank you” email following a purchase, include a link to a simple online survey.

Keep track of the input that you get from customers. When it comes time to revise or update your products or services or release a new item, you can use this feedback to improve the quality. You may even find additional features that your customers want that you wouldn’t have considered.

Don’t Use Misleading Claims in Your Sales Copy
Your sales copy impacts your conversions. But, it also impacts customer trust. Don’t use misleading claims or promises that you can’t deliver your sales copy. If you expect customers to trust you, you need to be truthful.

Truthful sales copy is beneficial for both you and your customer. By giving honest claims, stats, and figures, you’re setting realistic expectations for your products or services.

Solve Customer Complaints As Soon As Possible
When a customer has a problem with a purchase, you should resolve the issue as soon as possible. This helps you establish a positive relationship with a customer that may otherwise take their business elsewhere and damage your online reputation.

Contact the customer as soon as you discover their complaint. Respond promptly. Use their first name, if possible. Don’t make excuses and don’t try to pass the blame onto the customer. You simply need to fix the problem in any way possible—even if this means giving a refund.

Don’t Bad Mouth Your Competition
If you’re discussing your competition, either directly to a customer or in your sales copy, don’t be disrespectful. Customers are smart. They see trash-talking as a method to make your products look better than the competition.

Instead of focusing on your competition, you should focus on your own qualities. If you can highlight the strengths of your products or services, there’s no reason for bad mouth your competition.

Always Stick to Your Promises
The final suggestion for establishing trust is to always stick to your promises. When you make a guarantee, you need to stand by it. The same is true of any claims that you include in your sales copy, promises that you use in marketing and personal guarantees that give to customers.

When you say that your product or service can deliver a specific result, you need to ensure that you can keep that promise.

Establishing trust with your customers doesn’t need to be difficult. Keep these tips in mind. If you want access to more powerful marketing tips, as well as a way to generate conversion-ready marketing prospects every month, then click here to learn about my done-for-you system.

Simple Steps to Help Increase Your Customer Retention Rates

Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer.

You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase your customer retention rates.

Give Your Customers More Than They Expect
The first way to increase customer retention rates is by giving your customers more than they expect. Deliver more than you initially promised. For example, you could include a free bonus or deliver your product or service ahead of schedule.

Consider the expectations that your customers have. This includes the quality of the product or service, the delivery, and additional features. If you can improve one of these areas without increasing your costs, then you’ll be able to give your customers more than they expect.

Establish Trust with Your Customers
You need to cultivate the relationship that you’ve got with your customers. This comes through the establishment of trust. If customers trust you to always deliver what you promise, then they’ll likely come back for more.

Content can also help establish trust. Giving existing customers access to bonus content, free offers, or PDF guides can go a long way towards building trust. This also helps with the first tip. You’ll exceed their expectations.

Make Your Interactions More Personable
When you engage with customers, you need to be personable. This includes the use of personalized emails and personal responses to their comments.

Depending on the email marketing platform that you choose, you may be able to automatically personalize your emails. Using a template, the software will automatically insert the first name of the people on your mailing list.

You should also encourage your customers to leave feedback. Ask them questions. You can do this through social media or your email marketing. This lets them know that you’re listening and that you care about their thoughts.

When a customer leaves feedback, either positive or negative, you should contact them as soon as possible and address them by their name. Thank them for their feedback.

Deal with Complaints Promptly and Directly
You should never make the mistake of ignoring an unsatisfied customer. When someone’s unhappy with your products or services, your first step should be to learn more about their complaint.

Contact customer, remember to personable and ask for more details. Use this information to try and find a way to solve their issue. Even if you need to issue a refund or a replacement, you may be able to save yourself from losing a customer. This could also save you from taking a hit to your online reputation.

Make Sure You Deliver an Exceptional Product or Service
The final step to increasing your customer retention rates is to ensure that you deliver a quality product or service. This ties into the first tip. You want to go above and beyond and deliver a great value.

The bottom line is that if you have something of value at a reasonable price people will buy it and they’ll come back for future purchases.

Think about your favorite cereal, shoes, or vehicles. You continue to purchase from the same company because they deliver a quality product. If you can do the same, then you’ll be able to increase your customer retention rates.

Customer retention is an important metric to pay attention to. Use these steps to begin increasing this key factor. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Increase Your Online Exposure Without Increasing Your Budget

When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.

All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot in the door of your target market.

I’ll give you a few simple tips that you can use to increase your online exposure without having to increase your marketing budget.

Use Consistent Branding
If you want people to recognize your brand, you need to be consistent with your branding. This means using the same logo on your website and social media profiles. Anywhere that your logo or business branding appears, you should use the exact same image.

You want to ensure that people realize that your website and your social media profiles are one and the same. They aren’t two separate individuals or businesses.

So, your YouTube profile, Facebook profile, Twitter, and other platforms should all use the same profile image and it should include the same branding that appears on your website.

Gain More Social Media Followers
Once your branding is in place, you should focus on gaining more social media followers. It doesn’t cost a dime to share content on social media. Monday through Friday, you should post at least twice per day on each of your social media accounts.

This means that you’ll be posting at least 10 times per week. But, you don’t need to worry about creating 10 original posts. 8 of these posts will come from other sources, such as industry-leading blogs and news sites.

Also, become active on social media. Interact with your followers. Share personal stories. Engage your audience and join communities. This all helps you gain followers without having to pay for marketing.

Start Creating High-Quality Blog Posts
Sharing content on social media should help you gain followers. It’s difficult at first, but once you pass 100 followers, it’ll become easier. Then, start creating high-quality blog posts.

You’ll already have a schedule in place for sharing 8 pieces of curated content on social media. For the remaining 2 posts, share links to your original content. The followers that you’ve gained will share these posts, increasing your online exposure without requiring any additional spending.

Write Guest Blog Posts for Other Sites
After you get the hang of writing quality blog posts for your own website, start submitting guest blog posts to other sites. Look for websites that get a lot of traffic. Getting a guest blog post on one of these sites will increase your online presence and help you establish yourself as a voice of authority.

Share Your Opinion with Everyone
The final step for increasing your online exposure without increasing your budget is to share your opinion with everyone. What I mean by this is that you need to comment on blog posts, comment on social media posts, answer questions on Q&A websites, and become active on relevant forums.

Blog and forum commenting can help you earn backlinks, increasing your search engine rankings. Commenting on social media or answering questions on Q&A websites can help you get noticed.

These steps build backlinks, increase recognition, and could help you gain more followers.

You can increase your online exposure without spending additional money. It all starts with consistent branding. Then, focus on social media. Once you gain followers, start generating quality content and sharing it.

Use these tips to start increasing your online exposure. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

4 Ways to Offer Proof in Your Online Marketing Claims

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing.

Customer Testimonials
The most used and well-known form of proof is customer testimonials. The concept is simple. You’re including actual comments from people that have actually used your products or services.

There are multiple ways to obtain these testimonials and to use them in your marketing. For obtaining comments and testimonials, consider the following options:

Social media comments
Ask for customer feedback
Offer free evaluations

The easiest solution is to pull social media comments. Look for positive comments and reviews about your products or services on Facebook, Twitter, and other sites.

Another option is to ask for customer feedback. Send a survey out to your customers via email and ask for their input.

Just make sure that you let them know that their comments will be used in your marketing material. You can even include a section to allow them to choose whether they want their name to be used.

Some businesses send out free products or services and ask for customer feedback. When using these evaluations, you need to mention the fact that the customers received the product for free.

Along with obtaining testimonials, there are different ways of displaying them. The methods listed above are among the easiest. But, you could also film customer testimonials.

Think of the last infomercial that you’ve seen. They always include customers on film discussing what they liked about the product or services.

You can film customer testimonials and include them on your landing pages. Though, that’ll require a little more work than the other options.

Online Reviews and Ratings
The next form of proof is similar to customer testimonials. Using online reviews and ratings from review sites, you can offer potential customers proof that people have used and enjoyed your products or services.

Adding these reviews to your landing pages or marketing material is different from customer testimonials. You would normally include a summary of these reviews and then link to the actual page containing the reviews.

Showcase Badges or Certifications
Certifications, badges, and seals can also be used to offer proof of your abilities. You’ll see these certificates at the bottom of various landing pages.

This could include BBB accreditation, awards, and other proof that builds credibility. These should always link to a page where visitors can learn more about the certificate or badge.

Link to Stats and Figures
The majority of the previous steps are aimed at showing proof of your abilities or the effectiveness of your products or services. This last step is designed to show that you know what you’re talking about.

For example, if you claim that more people now use mobile devices for browsing the web, you should link to a study or a web page that backs up this claim.

Offering proof is becoming increasingly important. It helps prospects weed out the scams. Without this simple step, you could be missing out on a portion of the marketplace.

Use these suggestions to offer proof of any claims that you make. If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

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