• cassandrachan@cassandrachanonline.com

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Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored.

Using browser extensions to automate some of those mundane tasks can help get you back on track. It saves things for you, so you don’t have to remember them, it streamlines your day, and it frees up your time to focus on the creativity that makes you good at what you do.

Buffer
Buffer allows you to connect social media profiles and then share directly from any website. If you do a lot of research for your campaigns and you find yourself saving these articles to share later, Buffer can help you organize them, so you don’t have to create a separate task list or schedule for sharing.

Highlight meaningful text within the article or right click on an image to share the picture directly. Twitter and Facebook connections come with built-in buttons for adding to your queues and scheduling future posts.

Giphy
Twitter and Pinterest now support GIFs, and many other social media sites and messaging services allow you to engage with your contacts using these hilarious online personality enhancements. It’s a lot easier to relate to your audience and convey how you feel through images rather than text.

Using the Giphy extension, you can search for GIFs and copy a shortened URL of any GIF you choose. Communicate with your target market quickly without worrying about copy all of the time.

Instagram for Chrome
If you find yourself always reaching for your phone to scroll through your Instagram feed, interact with your followers, or post a new picture, the Instagram for Chrome browser extension makes it easy to integrate Instagram into your day by keeping it visible while you’re working on other tasks.

You don’t have to keep your phone handy and move away from the computer at all. You can even share images saved on your computer instead of having to transfer it to your phone to share it.

Riffle
Bring relevant insights to your Twitter stream with Riffle. When you click on the Riffle icon or Twitter username of a follower, lead, or influencer, the extension opens a display of user data including social media accounts, statistics, popular hashtags, mentions, URLs, and more. With visible, in-depth data, you can target your marketing to the appropriate audience at all times.

Klout
If you’ve ever wondered how your interactions and popularity measure up across social media platforms, Klout rescues you from calculating it yourself. Klout integrates the score right into your Twitter feed and other channels so that you can see an influence score right next to someone’s username. You can also use Klout to share directly from any website.

Ritetag
I may have saved my favorite for last. Sometimes I feel the effects of hashtag overload. Which hashtags are trending, which ones are people looking at, and which ones are so overused they have people rolling their eyes?

Ritetag analyzes your hashtag use and color codes them by popularity and strength. At a glance, you can see which of your hashtags has proved most useful in your campaigns and then build future campaigns around what works for you.

Take the guesswork out of your social media marketing campaigns by implementing some of the most useful browser extensions into your workflow. You can efficiently manage on-the-go platforms while you’re not going, making it simpler for you to balance your time and get things done. Check out my done-for-you system for more ideas.

Ben White

How to Avoid the 3 Biggest Mistakes Most Email Marketers Make

If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act – which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 — that regulates commercial emails.

This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

To and From

This law also explains the requirements for what you can put in the subject line of your email, the “to” line and the “from” line, and other elements of email.

So if you buy leads from another marketer, it may seem like a quick way to build your list, but in reality it can be expensive, leads to lower conversion rates, can be harmful to your reputation. It can even subject you to being banned or paying fines.

Integrating with Your Auto-responder

On many of the auto-responder programs, when you try to plug in the leads that you have purchased, you are going to discover that you can’t easily plug them in. So you may have to enter them manually, which is time-consuming and — given the low conversion rate — probably not worth the effort.

There are some email companies, however, that do let you import leads that you have purchased. These include MailChimp and Imnicamail. Both require you to have the relevant opt-in data, however. When you import leads using these services and others like them, you have to make sure that the people have given the person you bought the leads permission to sell or give them to third parties.

In other words, you have to be able to prove that the leads have opted in to receive third party information. So that means in addition to the email address you also need to have the opt-in date, the website it was opted-in from, and so on.

Choosing a Reliable Vendor

Companies that sell leads legitimately are going to be able to provide you with all this information. Those that are less reliable are not. So if the leads you buy are accompanied by this critical information, that’s one indicator that you are getting high-value, legitimate sales leads for your money.

It’s important to ask for that information as well as the email addresses. If the person selling you leads doesn’t know what you are talking about, you probably shouldn’t buy leads from them.

When you buy email lists, many of the less reputable sellers are getting the addresses they sell you buy scraping them off old lists, picking them off web sites, and collecting contact lists from conferences. And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other marketers.

The problem is that the people who opted-in did so for that company, not for yours. So when you contact them, they don’t know who you are and are more likely to mark you as a spammer.

Are They Organized?

Another problem is the way these lists are put together — hodge-podge, if you will — many of the addresses you receive are going to be misspelled, abandoned or even phony. This is actually really common, so the legitimate companies that sell lists will usually give you a refund for these types of addresses up front. That’s another indicator that you are buying from somebody legit.

So when your auto-responder sends out your emails to these addresses, they are going to be kicked back. This is also a red flag to email providers like Gmail and Hotmail and it could cause them to block all future emails from you. So you may have to start all over again.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month,

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William Iven

Simple Solutions for Social Media Marketing on a Small Budget

You don’t need to spend a fortune to promote your business through internet marketing. When you first start off as an entrepreneur, it can be difficult to decide how best to spend your available funds. One area that offers the most confusion is marketing.

I’ll walk you through some of the best solutions for social media marketing on a budget.

Create Social Media Business Profiles

The first place to start is with social media marketing. You don’t need to spend a dime to begin promoting yourself or your products on social media. Start by choosing two or three social networking sites to focus on.

One of these sites should be Facebook, as they have the most users. Along with Facebook, you could choose Twitter, Google Plus, Instagram, or LinkedIn. Consider the average demographic of these sites and which platform your target audience is most likely to use.

Join Relevant Social Media Groups

Create a business profile for these sites. At first, you should minimize the promotion of your own products or services. Focus on building relationships with others in your industry. Join relevant groups on each platform. Begin joining conversations and get your name out there.

Facebook Groups are available for almost any industry. If you can’t find a relevant group, then create your own.

Create a Schedule for New Posts

After you grow your follower base, you can start sending out posts and tweets promoting your products or services. Create a schedule for these posts.                                                                                    You should try to post on a daily basis. Though, the majority of your posts should not be related to self-promotion.

Try to strike a balance between self-promotion, helpful posts, and curating posts. Over half of your posts should offer your followers beneficial information.                                                                           This could be content that you find elsewhere on the web that you believe your followers will enjoy.

Create a Facebook Ad Campaign

Once you have a Facebook business profile, you should consider starting a Facebook advertisement campaign. This is one of the most affordable options for creating an ad campaign.                     You get to target a large segment of the population.

Over 70 percent of internet users have a Facebook account. This number is continuing to grow. Unless you’re targeting teenagers or the elderly, there’s a good chance your target audience has a Facebook account.

When using a Facebook ad campaign, you can pay for impressions instead of clicks. For a few dollars per day, thousands of people can see the post that you promoted.

Offer a Freebie Item to New Followers

In addition to the tips already provided, you could give your new followers a freebie item. You don’t need to spend any money on this item. Creating a short guide that your followers can download is one example of a free item that costs no upfront money to create.

Choose a topic related to your products or services and create a short guide. Convert your document into a PDF and then create a spot on your website to provide users with the download link. Once a visitor clicks on the link to follow you on Facebook, they’ll receive the download link.

Social media marketing doesn’t have to break your bank. When you’re first starting out, it can be hard to gain recognition. If you’re struggling to sell your products or services, use these tips to boost sales and grow your brand without spending a large sum of money.

Along with these simple tips, I’d like to offer you the chance to gain conversion-ready internet marketing prospects. Click here to learn about my done-for-you system.

Including Local Search Optimization in Your Marketing Plans

As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.

When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.

How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods.

Determine Which Markets Are Most Likely to Use Your Product

The first step is determining which local markets are most likely to buy your products or services. Find out which regions are searching for items similar to your offerings. There are multiple online sources that will help you with this, including Google Trends.

You can perform keyword research, as you would for any web page or landing page, and find out where these terms are most popular. This gives you a good idea of which local markets you should target.

Create Location Specific Landing Pages

One of the oldest and most used methods of targeting a local market is with the use of location-specific landing pages. Once you determine the regions that you should target, create a landing page similar to your existing landing page that is optimized for the local market.

How do you optimize your content for a local audience? With the use of keyword phrases. Work relevant phrases into your content. Though, it’s important to make these phrases appear as natural as possible. Don’t allow the readability of your content to suffer.

Generally, headlines and sub-headlines offer a good spot for adding location-specific keywords. Also, pay attention to the use of location-specific keywords in your SEO description and title.

Start a Local Advertisement Campaign

The next step is to use local advertising using traditional online advertising channels. Set up a PPC ad campaign targeting the local market that you want to set your sights on. You may find that the cost per click is less than when you target the entire country. The same applies to Facebook ads.

Offer Special Promotions for Your Local Market

In your advertising and marketing content, you could offer special promotions for your local market. This shows these potential customers that you care about their region. This is a form of emotional engagement.

When a customer knows that these promotions are just for their local market, you increase the chances of getting a conversion. Don’t forget to create a sense of urgency. Let these local customers know that they need to act now if they want to receive this special offer.

Track Your Results and Monitor Your Local Traffic

Once you begin implementing these suggestions, you need to remember to monitor your local traffic. Measure your metrics and see if you’re getting good results from your local marketing. Keep track of how much you put into marketing and evaluate your return on investment.

Just because you offer a product or service that can be purchased from anywhere in the world doesn’t mean that you need to focus all of your marketing on a global market. In fact, you’ll find it easier to reach prospective customers when you target a local area.

Start targeting a local audience. Get ranked higher in local search results and boost your sales. You can also benefit from more powerful marketing tips, as well as a method for generating conversion-ready internet marketing prospects, by clicking here to learn about my done-for-you system.

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