• cassandrachan@cassandrachanonline.com

Tag Archive Lead Magnet

3 Easy Tools You Can Use to Build Highly Effective Landing Pages for Your Online Business

Creating effective landing pages is the first step in setting up your sales funnel. Once you can produce high-quality designs that convert quickly, you are ready to take the next step in setting up your Internet marketing business platform.

Get the Facts
How important are landing pages to sales funnels? Consider these statistics: 68% of Business-to-Business (B2B) companies use landing pages to generate new sales leads.

A business that has between 31 to 40 landing pages attract 700% more leads than businesses that have only 1 to 5 landing pages.
Businesses that have more than 40 different landing pages attract 1,200% more leads than those with only 1 to 5 landing pages.

Always Be Landing
Keep in mind that every web page is essentially a landing page. Your web pages are the core of your sales funnel. So when you are building your online business, you need to consider using the following tools and services in order to get the results you want.

Of course, you could just strike out on your own and do it all yourself, using trial and error and trying to push your way up the learning curve. But that is going to take you two to five times longer. And then when you figure out that what you are doing isn’t working, you may have more flexibility, but you will also have less agility than your competitors.

Or you can use existing tools that will do the job for you without the effort, stress or worry. Plus, they can create your better, high-converting landing pages much faster than you probably could do on your own.

Tools for Creating Landing Pages
There are many different websites and other tools you can use that will automatically create landing pages for you. Some are great while others are terrible. Here is a list of three of the best ones.

Instapage
This page builder comes with a free trial offer. After that, it costs about $14/month, depending what you want to use it for.

Instapage is extremely user-friendly and instinctual. It also offers built-in A/B testing. Plus, it can integrate seamlessly with our website domain. Plus it has a WordPress plug-in, which is very helpful if you are using this open source site to build your web pages.

LeadPages
LeadPages has a large selection of pre-made, high-converting templates that you can start using right away. This comes at the cost of not having as much control over the design of your pages. But if they convert and make you money, who cares?!

Another benefit is that LeadPages allows you to roll out new landing pages very quickly. You just plug in your unique copy and go. Like Instapage, LeadPages also uses a WordPress plug-in. Bonus!

Petovera
Here you will find custom-made sales funnel and landing page design services. Petovera produces high-quality custom landing pages rather than pre-made templates.

You tell them what you want and they will tailor your pages for you based on your objectives and brand message. They have an award-winning team of writers who can handle all of your content creation.

Obviously, you have to pay dearly for this service. But if you have more capital than time, it’s often a good investment.

Finding the best tools to help your online business make money is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.

A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.

So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.

Research Your Competitor’s Lead Magnets
First, you’ll need to look at your competitor’s lead magnets. Look at the offers that they provide. You shouldn’t copy their offers. But, you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.

This research will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of these categories:

PDF, eBook, or downloadable guide
Video tutorial
Webinars
Discounts or coupons

The medium that you choose for your offer will depend on your market. PDFs and other readable content are useful when you don’t have a tangible product.

So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.

When creating your offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.

Researching the Top Concerns of Your Potential Buyers
Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet. People want solutions. They want valuable information. You’ll provide them with the answers or facts that they need.

There are several ways to learn more about the top concerns of your target demographic. You can search forums and communities. Look at the questions that people ask most frequently on these websites.

You can also look at social media comments. This includes comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.

A little bit of keyword research can also help you find a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.

After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss. Make this topic the focus of your free content. Then, this content together in a PDF, video, or webinar.

Create a Killer Title and Sub-title
Once you have an offer, the rest is easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.

The sub-title follows up on this promise by telling visitors what they’ll find on this page. Make it obvious to your visitors what they’re about to read.

This same tip applies to the rest of your web page. Keep the content simple and direct. You need to stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.

A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about my done-for-you system.

Alex Kotliarskyi

The 4 Different Types of Landing Pages and Why They Matter to Online Marketing

The landing page is the first place your prospective customers will see. In other words, it’s your first opportunity to impress them with the quality of your branding.

But you can’t always control how customers are accessing your online business. Some may end up on your squeeze page while others may visit your website. Still others could find you through an article you published or a blog you wrote.

Web Pages and Landing Pages

So every page of your business should be considered to be a landing page. And every page of your business should support the same branding message.

Each landing page – or in other words, each page – needs to include specific design elements that create a cohesive whole that defines your brand. These are what we will address here.

While there are dozens, or even hundreds, of types of different web pages, all of them can be categorize into four general types of landing pages.

The Click Through

This would be the home page on your website. On it, you want to offer a general overview of what you have to offer while sustaining the branding message you want your customers to experience.

The purpose of the click-through page is right there in its name: You want visitors to click through to another page somewhere in your sales funnel, whether it be individual product descriptions, a catalogue of your products, or somewhere else.

For example, in some instances you might use the click-through page to capture organic traffic for a topic that is related to your primary niche, then use that to drive traffic back to your home page, which would be the very top of your sales funnel, along with a Call to Action (CTA) button.

The Squeeze Page

The squeeze page is a web page on which you offer visitors for free something related to your niche that they will consider to be valuable in exchange for their contact information.

For example, if you are working in the health and fitness niche, you could offer a five-part video course on how to get rock-hard abs in exchange for their email address.

Or if you are working in real estate, you could offer free leads to realtors in exchange for their phone number.

The Sales Page

The sole purpose of a sales page is to get visitors to act on your CTA. Typically, it will use a predictable structure that draws visitors into your content, provides them with irresistible arguments for acting on your CTA, then forcefully and clearly calls on them to take action right away.

The sales letter has been around for a long time. It certainly pre-dates the Internet. But it’s longevity is a direct result of its effectiveness. In my opinion, web-based sales letters are more effective than any other platform.

Think about it: The only reason anybody would ever land on your sales page would be because they are online looking to buy the type of products you are selling! So, really, all you have to do is to convince sales page visitors to do what they already want to do in the first place!

The Consumer

A consumer, also known as a “Business-to-Customer” page or B2C page, is similar to the sales letter in length. But unlike the sales page, the B2C’s purpose is to close the sale right then and there.

And if that’s not possible, it at least attempts to get visitors to accept a free trial or other tactic to capture the visitor’s email SDFY o it can be fed into the auto-responder and followed up later.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month,

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