• cassandrachan@cassandrachanonline.com

Tag Archive Niche Target Market

Business Marketing with an Instagram Photo Contest

An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide to getting the most out of a photo contest, should you choose to do so.

Target Your Market
Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up
Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though.

There’s no need to team up with more than one business per contest.

Avoid Confusion
Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on the number of entries.

Call to Action
Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.

Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions
This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner
When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed
Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system

Search Engines’ Local Pages Are a Critical Outlet for Local Businesses

These days, it’s fair to say that more customers than not use search engines on their mobile devices or laptops to find the products and services they want.

That means local businesses need to be on local pages of search engines like Google, Yahoo and Bing. And a very small effort getting these pages set up can yield huge results in the form of new business.

Google Local
Google has the world’s most popular search engine, and buying ads for your business or website through Google’s AdSense program can be expensive. But did you know that you can advertise for free using the search engine’s popular Google Local program?

Google Local is an offshoot of Google Maps, the successful mapping service application. When you search for a location on Google Maps, you have the option of searching for a business, or types of businesses, near that location. When you do, information about relevant area businesses will appear in the left-hand column and little corresponding pinpoints for each business will appear on the map.

With Google Local, getting your business listed on the service is free and simple to do. Just go to Google Local’s website and register your business. It takes just a few moments. Make sure to include a link to your website.

Google Local even lets you post coupons for special offers, deals, and discounts. And your customers can write reviews about your business that will appear anytime somebody hovers over your business name on Google Local. You can even include photos of your business, your employees or your products.

While Google AdSense maybe out of your budget, Google Local isn’t.

Yahoo Local
Yahoo! Local is an online local advertising system that lets you promote your business on the popular Yahoo web pages for free when you use the Basics Listing service.

When you go to Yahoo Local, you can create a business profile by entering information including your business’ name, address and phone numbers, hours of operation, payment methods accepted, and services and products that are available. You can even include a link to your web page.

When users conduct a search for a local business in your niche, your business will be listed along with all of your competitors. Yahoo!

Local offers an enhanced listing service for a small fee, which allows you to include up to ten photos, your company’s tagline, a long description that is searchable by Yahoo! Users and two additional links to other websites you may have.

You also will then be provided with performance reports that give you detailed information about how many people searched for your business, including demographics, geographic locations and other analytics you can use.

Directories such Yahoo! Local is important to local businesses because of people today use websites like Yahoo! to search for the products and services they want in their communities. Web searches have surpassed the Yellow Pages as people’s primary search method.

Bing Local
Bing Local is the new name for the service formerly known as Live Search, Windows Live Search, and MSN Search. It is kind of a combination of Google Local and Yahoo! Local in that it offers the best elements of both services.

Like Google Local, Bing Local is tied to the site’s mapping service, so listings will appear whenever a user conducts a search for businesses of your type while using the map. But Bing Local offers additional free features that you can use to promote your business.

Unlike Yahoo! Local, Bing Local doesn’t charge you a fee to include links to supplemental websites. For example, if you own a restaurant, you can include links to your menus, booking forms or even reviews on sites like tripadvisor.com.

All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to inclusion on their pages, but Bing Local lets you verify by phone or even by the US Mail.

Bing, which is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the near future. Still, in order to get information about your business in front of the most people possible, you should take advantage of the free listing services offered by all three websites.

If you’d like to have access to even more helpful information on search engine traffic, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Good and Bad Backlinking Techniques

On-page SEO are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include using the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations search engines like best.

Other examples of effective on-page SEO include:

• Including your keyword is in the page’s title

• Making sure your site has great meta tags, which are the description tags that appear in search engine result pages. Be sure to use to mark the beginning and end of your meta tags. Plus, make sure they are limited to 160 characters in length, including spaces.

• Including your keywords in your header tags (also known as H1 tags). These are the headlines that at the top of your article and within your web content.

• Including your keywords in ALT image text. These are the descriptions added to an image that is displayed when a user places the mouse cursor over the image.

• Making sure your content includes internal links. These are links that connect to your other blogs or other parts of your website.

Off-Page SEO
Off-page SEO is just as important as on-Page SEO. One of the best off-page SEO techniques is backlinking, or link building. The more links your site includes to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are practically guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except the top half of the first Search Engine Results Page (SERP) for your product niche, you aren’t going to make very many sales. At that point, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks
The best backlinks link to authoritative sites. These are sites that most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, and others.

For example, assume your website offers automobiles for sale and you have included two backlinks on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is a food blog where there is a recipe you liked.

In this case, the first backlink would substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help it very much, although if it had the proper keywords it might help your rankings a little bit.

Types of Backlinks
There also are three types of backlinks, each of which has different value by search engines:

• One-Way Links – These are links from one or more pages of another website to yours, without your linking back to that site.

• Reciprocal Links – These links connect to another site, and the other site links back to your page. Another term for this is link swapping.

• Three-Way Links – This is when you link to a website, but instead of linking directly back to my site, the person running that site links back to your site from another site.

Search engines also like three-way links because they look the same as one-way links.

Most links will add value to your web page for search engines but stay away from getting backlinks from unsavory sources, such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system for internet marketers by clicking on this link now.

4 Ways to Attract New Website Visitors Today

Right now, people have more unrestricted access to information, entertainment, and other content than at any other time in history. While that is great for people looking to be informed, educated or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.

That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting-edge and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.

1. Would You Be Interested In Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages?
What are you offering your visitors that they can’t get anywhere else? How are you communicating with your core audience that the content you offer is unique, entertaining and engaging?

Think about these questions and then identify the areas where you are failing to live up to your own standards. Those are the areas you should then focus on repairing.

2. Be Controversial … But Not TOO Controversial!
If you want to attract eyeballs, you need to have something to say. Choose topics within your niche that are “hot button” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Yet you should temper your words so that you don’t go too far, otherwise, you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience, and knowledge, but avoid giving the impression that you are close-minded or fanatical.

Visitors to your pages want to feel as if they are engaging in a conversation, not listing to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

3. Sex Sells
There’s no way around it: Sex sells. It’s simply the way we are hard-wired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity.

Obviously, this is something that successful marketers have known about since the beginning of time – or at least the beginning of advertising. If you want to attract more visitors to your pages, look for ways to ratchet up the sex appeal – even if your subject matter doesn’t ordinarily lend itself to being sexualized.

Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, then give it to them.

4. Mimic the Most Popular Sites in Your Niche
With Internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical. But you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, then provide them with it.

One of the biggest benefits of the Internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds – if not thousands – of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot-button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

5 Essential Tools for Facebook Marketing

[Slide 1]
When your company could use a boost in sales, Facebook is an excellent place to turn to. The social media giant has helped all types of businesses, from those just starting out to those that have been around for decades, reach out directly to their target audience.

[Slide 2]
If you haven’t created a page for your business on Facebook, or you feel that your social media marketing strategy could use an upgrade, here are a few essential tools that you should try to help improve your Facebook marketing game.

To get the most out of your Facebook marketing strategies, you need to make sure that you’re reaching out to every member of your target audience. You can connect with potential customers all over the world, so, if your business can serve international customers, why not take full advantage of that?

[Slide 3]
Facebook has a couple of tools to help you reach out to your target audiences such as Edge-Rank and the Reach Generator.

Edge-Rank is an algorithm Facebook uses to determine what content is the most screen worthy. There are three factors that determine if your content is valuable enough to appear, and those are weight, time, and affinity.

[Slide 4]
Facebook determines the weight score, or popularity score based on the type and the amount of interaction your post receives such as likes or comments. The time score looks at how relevant your content remains over time, and the affinity score is based on how many times fans engaged with your company’s posts in the past.

[Slide 5]
Now on to the Reach Generator. This tool can expose your target audience to updates about your products that they otherwise may not see. Facebook stated that your basic post made by a company will only reach around 16% of fans. By using the Reach Generator, major brands can reach as many as 98% of their fans throughout a 28-day period. You can receive twice as much engagement using this tool as well.

[Slide 6]
Another helpful Facebook ad tool is the Open Graph. This tool makes it possible for any action expressed on the social media page to provide you with a great marketing opportunity. One good example of a use of the Open Graph system is streaming music apps.

[Slide 7]
When you listen to a song on Pandora, you have the option to share what you’re listening to with your friends. By doing so, your friends will see that you like the song, they may like or leave a comment on the post. Pandora gets free exposure (as well as the band you’re listening to).

[Slide 8]
A good piece of advice about placing ads on Facebook is that sometimes less is more. According to marketing experts, sharing information just for the sake of hearing yourself talk is pointless and a waste of time. What that means is that if you want to make your target audience feel like they are a part of something big, and it doesn’t make them feel like they’re constantly marketed to all the time.

[Slide 9]
For some companies, making posts more fun and interactive is the best way to sell their brand. It shows that there is more to your company than just the products you make, which can give your company a more relatable and friendly outlook. While this may not be a tool, it is a helpful piece of advice that really works.

[Slide 10]
And finally, the Facebook Page Manager is a tool that can help your online marketing team save time. This tool allows you to keep track of everything your followers are up to so that you can learn more about your target audience with less research involved. It also allows you to manage up to 50 pages from your smartphone device so that you can check out page activity no matter where you are.

[Slide 11]
There are plenty of other marketing tools available to Facebook users that can help your company grow and gain profit. Some may work better for your specific brand than others so it’s a good idea to experiment to find out which of these essential tools will work best for you.

[Slide 12]
We hope that you have gained some valuable information concerning how to gain more exposure for your company on Facebook. If you enjoyed this video, please click on the Subscribe button. You will receive a notification each time we upload a new video to our channel.

How to Sell More with Content Marketing

[Slide 1]

All businesses strive to increase their profit margin using various marketing strategies. Content marketing is one tactic used to improve your company’s revenue. Many advertisers overlook this form of marketing because they don’t understand its full potential. Let’s take a look at how content marketing can help your business grow and become a leader in your industry.

[Slide 2]

Advertisers use content marketing to attract new customers to a brand. You can use this form of marketing on your company’s website to transform it into a hub filled with valuable information. This content could include weekly blogs or articles featuring exciting topics, all related to what your company is selling.

[Slide 3]

When you use content marketing on your website, look forward to adding many more pages. You will be using more keywords and phrases, and you will have more interesting links to add to social media. Your updated content will also provide you with a reason to send out an email to your customers. That will help you to strike up a conversation with members of your target audience as you also build up your brand’s credibility.

[Slide 4]

Did you know that content marketing could also promote your customer lifetime value? While content marketing is helpful when it comes to attracting more customers, gaining more prospects is never an easy task. Therefore, you should think about other routes to take to increase your revenue that doesn’t require you to expand your target audience. To do this, you will need to increase the value of your current customers.

[Slide 5]

When you use content marketing, you are consistently putting out new information that will help you reach out to your customers as often as you can. You always want to bring your most popular products or services back to the front burner when it comes to your frequent customers. They are the consumers who help keep you in business, those who stay loyal to your brand for many years.

[Slide 6]

But there are also customers who may stay loyal, yet only purchase from your company once or twice per year. These are the people that require your focus and attention. Content marketing can help inspire them to eliminate the lag time between their purchases.

[Slide 7]

There are times when a consumer may be in need of a product you sell, but it gets pushed aside to a later date. Sending out an email or adding relevant content to your website can help to reduce the amount of time between their purchases and increase your profits.

[Slide 8]

Many people say that the best form of advertising is word-of-mouth. And in most cases, that’s very true. If you want your customers talking to their close friends, co-workers and family members about your brand, then you need to provide them with exciting to discuss. That means you need to come up with content that they will love and want to share with others.

[Slide 9]

To be more proactive with your word-of-mouth advertising efforts, you should try publishing something extraordinary and relatable to your customers. Look into everyday problems that your products or services can solve. Then send out a notification to your customers and ask them to share the content with others who they feel would enjoy it.

[Slide 10]

Did you know that you can use content marketing in such a way that it will help you cut down on your expenses as a business owner? With the right strategy, you can decrease the number of hours your customer support team members work, saving you money. That proves that your company profits are not just tied to the revenue you make, but also your overall company expenses.

[Slide 11]

Once you begin using more content marketing on your website, on social media, and in newsletter emails to your customers, you will quickly see how beneficial this marketing tactic can be. Content marketing allows you and your sales team to deliver quality leads that take less time to create.

[Slide 12]

We hope you have enjoyed this video about how content marketing can help your business grow. If you would like to learn more about various marketing strategies and new techniques available to you, be sure to click the Subscribe button. By doing so, we will notify you of any new videos we upload to our channel. Click here for more info

5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.

There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.

Become More Social on Social Media
It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going.
This will make your brand feel more approachable.

Let Your Followers Know What You Care About
If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.

Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.

If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it on social media.

Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.

Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.

Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.

Actively Listen to What Your Followers Are Saying
The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.

If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.

If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different than targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market
First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing
Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising
About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region
Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway
The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for the big time, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Additional Ways to Utilize Your Keyword Research to Boost Sales

Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.

You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.

Keyword Research is a Type of Customer Research
When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.

Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.

Find Content to Curate and Share on Social Media
You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.

Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.
Improve Your Existing Content with New Keywords.

Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed for months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.

Find Frequently Asked Questions That You Can Answer
When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.

Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.

Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.

Learn How People Search for Your Products or Services
As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.

For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.

By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.

Find Ideas for Future Products or Services
During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.

Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.

The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.

Maximize your marketing potential by making better use of your keyword research. If you’d like to receive more powerful marketing tips, and a way to generate conversion-ready internet marketing prospects each month, click here to learn about my done-for-you system.

6 Solutions for Improving Your Mobile Marketing Campaign

How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that are separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices.

While you can use your regular marketing strategies to target people on all devices, there are a few extra steps to take that can help increase your reach to the mobile market. The following solutions will help improve your mobile marketing campaign.

Ensure Mobile Compatibility on All Devices
Before you launch a mobile marketing campaign, you need to ensure that visitors will be able to navigate your website. Test the compatibility of your website on all major mobile devices.

Not only should ensure that your web pages display correctly on mobile devices, you need to ensure that forms, payment systems, and other interactive elements work properly.

You can use Google Chrome or Firefox to test compatibility. Though, this isn’t always 100% accurate. The best way to test compatibility is to use the real device.

Obviously, you won’t own all major mobile devices. But, you can test the devices that you have or ask friends and family to test your site on their phones or tablets.

You may find that there are elements that don’t work correctly on mobile devices. Remove these elements or hide them on mobile devices. You want to provide mobile visitors with a clean, easy to navigate website.

Use Paid Social Media Advertising
If you thought that people spend a lot of time on social media sites through their desktop or laptop, the numbers are greater on mobile devices. Most mobile users stick to their favorite sites and rarely venture to unknown sites.

To target these users, you’ll have to market to them on their favorite sites. This means using paid social media advertising. You can use paid Facebook ads and promoted tweets on Twitter. These ad campaigns should strictly be set for mobile devices.

Develop a Mobile Application
Creating a mobile application is an effective way to reach mobile users. Think of ideas for a mobile app that either enhances the use of your products or services or that can streamline your customer interactions.

If you can’t think of any ideas, then consider creating a mobile app version of the blog section of your website. Make sure that the app automatically updates when new content gets added.

Use QR Codes in Your Print Advertising
If you have flyers, postcards, pamphlets, or other physical, print advertising, add a QR code. These square images can be scanned by almost any mobile device that has a camera and internet access.

After scanning the code, the user is automatically directed to a URL. Essentially, these are links that can be scanned and they’re free to generate.

Create Rewards or Discounts for Mobile Customers
Including special promotional offers for mobile users can help drive sales. This could be connected to the use of your mobile app. Require users to download the app before they receive their coupon.

Keep Things Simple and Direct
People on mobile devices don’t have time to mess around. You want to keep your marketing and content simple and direct. Don’t hesitate to include a call to action or shorten your content.

Whenever you write sales copy for a mobile campaign, remember that less is more. Remind yourself to hurry up and get to the point.

Mobile marketing is becoming a crucial part of modern online marketing. Don’t forget these suggestions. If you’d like access to even more powerful marketing tips, along with a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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