• cassandrachan@cassandrachanonline.com

Tag Archive Social Media Sales

Slack for Marketing

Slack enables your ideas all the way to market by keeping everyone on the same page in real time. Slack is a communication super tool allowing your team to send notifications, get approvals, and sign off on the biggest marketing campaigns. From collaboration to integration, Slack has the capabilities your team needs to prepare the best marketing campaigns yet.

Slack helps you to stay organized with rooms for purposes designated by your team and inviting members on a need-to-know basis so that people don’t get notifications that waste their time. It serves as a central command post for all resources your team needs. App integrations to gain valuable insights from customer feedback as well as monitor how your campaigns are performing.

Centralized Communication

Slack provides real-time coordination amongst teammates, even in remote locations, allowing flexibility and availability in your workday. Define deliverables and discuss what you’ll need in a centralized location. You can create public channels to keep everyone on the same page, or you can create private channels for teammates working on specific tasks that don’t involve the entire organization. Each channel allows you to set topics, so everyone knows what the channel is for, and you can pin messages or files so you can easily find the most important information later.

Approvals

Slack is a great place to get input on marketing strategies and campaigns. You can share messages with internal colleagues or clients and emojis make the approval process fun. Try using a set of eyes to indicate something that needs reviews, or a heart to show how much you love the idea.

Gathering Insights

Data matters for marketing teams and Slack can integrate with a number of marketing tools, enabling you with valuable insights. By pulling in data from Statsbot, Amplitude, or Google Analytics, you can stay on top of performance metrics and trends to make informed decisions about the direction you’ll take the next campaign.

You can also pull in stats from SurveyMonkey for the support team or use the MailChimp integration to monitor click-throughs and open rates all on one dashboard. There are many other APIs available, and a talented development team can integrate or enable notifications for almost anything.

Customer Feedback

Customer feedback is critical to marketing teams. As you learn more about what the ideal customer in your target market wants, you can build more valuable campaigns to meet their needs. You can use Slack to implement real-time social media mentions, or automatically post tweets to your company’s account. You can also post feedback from your company’s help desk tool, or post survey results to a specific Slack channel.

Integrations

With a centralized dashboard for all of your communication and statistics, you can improve your workflow and make it more efficient. There are numerous Slack integrations with marketing apps, including:

• Statsbot
• Drift
• GrowthBot
• Ark
• Slaask
• Translate
• Chatlio
• Smallchat
• Mention
• datacard.io
• Autopilot
• Drum Meetings
• So much more

Community

Sometimes it takes a village. If someone else has been there and done that, use their experience to your advantage. Ask questions, analyze patterns, and figure out the best way for your organizations to proceed. There are Slack communities specifically for this purpose, and here are some of the best marking communities:

• Online Geniuses
• Inbound.org
• Conversion World
• Marketers Chat
• Designer Hangout
• Buffer
• Growmance
• SaaS Community
• Backlinks
• Grey Fedora

Slack is the ultimate tool for collaboration. With integration capability and enhanced communication, marketing teams can get the job done faster with minimal interference. Slack is easy to implement and even easier to use, giving you no excuse not to get started today. For additional help, check out DFY’s lead generation system.

5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.

There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.

Become More Social on Social Media
It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going.
This will make your brand feel more approachable.

Let Your Followers Know What You Care About
If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.

Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.

If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it on social media.

Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.

Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.

Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.

Actively Listen to What Your Followers Are Saying
The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.

If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.

If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different than targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market
First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing
Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising
About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region
Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway
The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for the big time, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Additional Ways to Utilize Your Keyword Research to Boost Sales

Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.

You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.

Keyword Research is a Type of Customer Research
When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.

Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.

Find Content to Curate and Share on Social Media
You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.

Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.
Improve Your Existing Content with New Keywords.

Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed for months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.

Find Frequently Asked Questions That You Can Answer
When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.

Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.

Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.

Learn How People Search for Your Products or Services
As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.

For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.

By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.

Find Ideas for Future Products or Services
During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.

Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.

The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.

Maximize your marketing potential by making better use of your keyword research. If you’d like to receive more powerful marketing tips, and a way to generate conversion-ready internet marketing prospects each month, click here to learn about my done-for-you system.

Alex Kotliarskyi

The 4 Different Types of Landing Pages and Why They Matter to Online Marketing

The landing page is the first place your prospective customers will see. In other words, it’s your first opportunity to impress them with the quality of your branding.

But you can’t always control how customers are accessing your online business. Some may end up on your squeeze page while others may visit your website. Still others could find you through an article you published or a blog you wrote.

Web Pages and Landing Pages

So every page of your business should be considered to be a landing page. And every page of your business should support the same branding message.

Each landing page – or in other words, each page – needs to include specific design elements that create a cohesive whole that defines your brand. These are what we will address here.

While there are dozens, or even hundreds, of types of different web pages, all of them can be categorize into four general types of landing pages.

The Click Through

This would be the home page on your website. On it, you want to offer a general overview of what you have to offer while sustaining the branding message you want your customers to experience.

The purpose of the click-through page is right there in its name: You want visitors to click through to another page somewhere in your sales funnel, whether it be individual product descriptions, a catalogue of your products, or somewhere else.

For example, in some instances you might use the click-through page to capture organic traffic for a topic that is related to your primary niche, then use that to drive traffic back to your home page, which would be the very top of your sales funnel, along with a Call to Action (CTA) button.

The Squeeze Page

The squeeze page is a web page on which you offer visitors for free something related to your niche that they will consider to be valuable in exchange for their contact information.

For example, if you are working in the health and fitness niche, you could offer a five-part video course on how to get rock-hard abs in exchange for their email address.

Or if you are working in real estate, you could offer free leads to realtors in exchange for their phone number.

The Sales Page

The sole purpose of a sales page is to get visitors to act on your CTA. Typically, it will use a predictable structure that draws visitors into your content, provides them with irresistible arguments for acting on your CTA, then forcefully and clearly calls on them to take action right away.

The sales letter has been around for a long time. It certainly pre-dates the Internet. But it’s longevity is a direct result of its effectiveness. In my opinion, web-based sales letters are more effective than any other platform.

Think about it: The only reason anybody would ever land on your sales page would be because they are online looking to buy the type of products you are selling! So, really, all you have to do is to convince sales page visitors to do what they already want to do in the first place!

The Consumer

A consumer, also known as a “Business-to-Customer” page or B2C page, is similar to the sales letter in length. But unlike the sales page, the B2C’s purpose is to close the sale right then and there.

And if that’s not possible, it at least attempts to get visitors to accept a free trial or other tactic to capture the visitor’s email SDFY o it can be fed into the auto-responder and followed up later.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month,

click here to learn about my TOP INCOME SYSTEM!.

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Rawpixel.com

Boost Your Sales with Highly Effective Social Media Posting Strategies

The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products or services.

If you’re struggling to make good use of your social media marketing, then you need to rethink your current strategy.

Set Goals and Objectives for Your Social Media Campaign

The first step is setting goals and objectives for your social media campaign. You need to decide what you want to get out of your marketing campaign. Set clearly defined goals, such as increasing your sales by a certain percentage or gaining more traffic to your landing page.

After setting your goals, don’t forget to implement a way of tracking these goals. Analytics software will help you keep track. Pay attention to your referral traffic that comes from your social media accounts.

Create a Schedule for Your Social Media Posts

Consider the frequency of your social media posts. Whether you have an employee that handles social media posting or if you handle it yourself, set a schedule for these posts. If you look at the major players in your industry, you’ll see that they post daily, sometimes even several times per day. At the very least, you should post once per day, Monday through Friday.

In addition to posting daily, you should post around the same time each day. Find out which times your target audience is most likely to check their social media accounts. Some people check their accounts throughout the day. But, the best times are between 1 and 4 in the afternoon in the time zone that you’re targeting. This peaks at 3PM on Wednesdays.

It can be hard to come up with a new post each day. Plan your posts in advance. If you post once per day, Monday through Friday, then come up with 5 posts on Monday that you can use throughout the week. This makes it easy to stick to your schedule.

You Need to Create a Balance Between Sales Pitches and Helpful Content

If you only post about your products and services, no one is going to want to follow your social media profiles. They’ll either ignore these posts or unfollow you. That’s why you need a balance between sales pitches and helpful content.

The majority of your posts should contain helpful information that you believe your followers will enjoy. This could include tips and suggestions related to your industry or in some way connected to your products or services.

Limit your sales pitches to about 20 percent of your posts. This means that out of every 10 posts, only 2 should be focused on directly promoting a product or service. The rest should be geared towards informative content, such as blog posts, tutorials, and videos.

Look at What Other People Are Doing on Social Media

Finding out what your competition is doing is always a smart idea. Visit the social media accounts of your main competitors and leaders in your field. Look at the type of content that they post, how often they post, and the interactions that they have with their followers.

You should check these accounts regularly. Every couple of weeks, see what your competition is doing. This could help you stay on track and remain focused on your primary goals. If you want to boost sales through social media marketing, you need to develop an effective plan. Put these tips together in order to improve your social media posting strategy.

Along with social media posting strategies, if you’d like additional marketing tips, along with a solution for generating conversion-ready internet marketing prospects,

click here to learn about my done-for-you system

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